#USA #Washington #Liz Hershfield #Cotton USA #Cotton Council

Liz Hershfield Appointed as Executive Director of Cotton Council International

On May 2, 2025, the Cotton Council International (CCI), an integral part of the National Cotton Council of America (NCC), announced the appointment of Liz Hershfield as its new Executive Director. Liz, known for her vast experience in the fashion industry and sustainability, succeeds Bruce Atherley, who resigned at the end of March. This leadership change signifies a renewed commitment to advancing sustainable practices in the cotton sector.

A Vision for Sustainable Cotton

Gary Adams, President and CEO of NCC, emphasized the need for strong leadership and innovative strategies to maintain the competitive edge of cotton produced in the United States. He noted, "Liz is well-prepared to expand the COTTON USA™ programs, showcasing the benefits of American cotton and providing U.S. cotton producers with greater opportunities to succeed in a challenging global market".

Liz Hershfield brings a wealth of specialized knowledge in sustainable development, global supply chains, product development, and comprehensive supply chain strategies. Her extensive background positions CCI to elevate the global cotton brand, COTTON USA™, and enhance initiatives supporting U.S. cotton globally.

Commitment to Advocacy and Innovation

In her own words, Liz stated, "There has never been a more critical time to advocate for U.S. cotton. The history of American cotton is rooted in quality, innovation, and a steadfast commitment to sustainability, evidenced by the trust cultivated through reliable partnerships with COTTON USA™. Joining the talented team at CCI is a tremendous honor, and I look forward to promoting the demand and preference for American cotton in the global textile supply chain".

Hershfield’s career has been distinguished by her leadership in supply chain initiatives and sustainable practices for internationally recognized brands such as J.Crew, Madewell, and Gap Inc. She founded Green-ish, a consultancy that helps businesses navigate the complexities of environmental and social governance (ESG) and supply chain management. Her contributions to sustainable fashion have earned widespread recognition, including the prestigious Textile Exchange Ryan Young Climate+ Award for her groundbreaking regenerative cotton program that supports U.S. cotton farmers.

A Legacy of Leadership

Additionally, she has received accolades such as The Lead’s "Direct 60" designation and inclusion in the Rivet 50 index, celebrating her leadership in the denim industry. In her new role as Executive Director of CCI, Hershfield plans to leverage her extensive experience in American cotton and her proven track record in sustainable fashion and supply chain management to promote the "benefits of COTTON USA™"—superior cotton from the U.S. alongside unparalleled partnerships in the global textile supply chain.

About COTTON USA™

Cotton Council International (CCI) is a non-profit agricultural trade association dedicated to promoting American cotton fibers, yarns, and finished cotton products worldwide under the COTTON USA™ brand. With nearly 70 years of experience, CCI's mission is to establish American cotton as the preferred fiber for processing operations and manufacturers, brands/retailers, and consumers. With a presence in over 50 countries and 20 offices globally, CCI is poised to continue influencing the cotton industry positively. For more information, visit www.cottonusa.org.