Cunard Achieves Record Bookings for 2024 with Queen Anne Launch

Cunard Breaks Records with 2024 Bookings

Cunard, the storied British cruise line, has announced an extraordinary achievement in 2024 with record-breaking bookings resulting from a highly successful year and the debut of its much-anticipated ship, the Queen Anne. From January 1 to October 31, Cunard experienced approximately 73,000 additional guest reservations compared to the previous year, marking a remarkable 23% increase in bookings—a historical benchmark for the company.

Growth Driven by New Offerings and Global Reach

The robust performance in guest bookings underscores several key factors that have contributed to this success story. Most notably, the arrival of the Queen Anne in May 2024 played a vital role in attracting travelers. This new addition to Cunard’s fleet not only expands their capacity but also captivates both loyal patrons and new guests alike. Alongside the Queen Anne's launch, Cunard introduced three exciting cruise programs for 2024, enhancing the appeal of their offerings.

The introduction of winter and summer itineraries for 2026, along with a winter program for 2027 announced in October, has significantly driven demand and interest for upcoming voyages. The company's strategic planning and foresight have allowed for the timely expansion of its cruise offerings just when travelers are seeking fresh experiences at sea.

Regional Contributions to Booking Surge

Cunard’s success has not only been confined to the UK market but has also seen substantial interest from international travelers. The company reported a 24% increase in bookings from the UK and an impressive 29% surge from North America. As the brand continues to solidify its global appeal, more than half of its 2024 bookings come from outside the UK, emphasizing a noteworthy shift in the demographics of its clientele.

To further bolster international presence, Cunard has tailored marketing campaigns to engage prospective customers in key markets, resulting in a striking 22% rise in international guest bookings year-on-year. These proactive initiatives reflect Cunard’s commitment to extending its reach and welcoming a diverse range of travelers.

Attracting New Guests

An encouraging trend noted by Cunard is the significant increase in first-time travelers choosing to sail with the brand. The period from January to October 2024 saw a staggering 49% rise in first-time guests, clearly indicating that Cunard’s offerings are resonating well with those who are new to luxury cruising. The allure of the Queen Anne, coupled with Cunard's legacy of exceptional service and unique experiences, convinces many to embark on their inaugural voyage with them.

Katie McAlister, the President of Cunard, expressed pride in the brand's performance, stating, "As we look towards 2025, we are thrilled to share record-breaking bookings, confirming Cunard's strong market position. Our renowned British heritage continues to attract travelers keen on timeless elegance and modern luxury. The launch of the Queen Anne has indeed redefined our capability and ignited excitement among both our dedicated loyalists and new visitors."

What Makes Cunard Unique?

Cunard has carved out a niche in the luxury cruise sector by offering meticulously crafted experiences characterized by fine dining, handpicked entertainment, and unparalleled service— hallmarks of their
White Star service. The selection of unique culinary experiences, partnerships with celebrated chefs, and an array of uplifting entertainment offer guests the chance to immerse themselves in the distinctive Cunard experience.

The rich maritime history of Cunard, dating back to 1840, celebrated recently with its 185th anniversary, positions it as a pioneer in ocean travel. The fleet currently boasts four magnificent vessels—Queen Mary 2, Queen Elizabeth, Queen Victoria, and the newly launched Queen Anne—marking an ambitious era for the brand as it operates four ships concurrently for the first time since 1999.

As Cunard transitions into a new year, the emphasis on providing unmatched experiences will continue to foster growth and excitement within the luxury cruise market. The future looks bright for Cunard, as it navigates waters desired by travelers eager for elegance in their voyages.

For further information or to plan your next Cunard journey, visit www.cunard.com.