#Japan #Tokorozawa #Tamiya Home #Sustainable Community #Corporate Branding

Tamiya Home's Corporate Website Gets a Fresh New Look

Tamiya Home Co., Ltd., headquartered in Tokorozawa, Saitama, has fully revamped its corporate website as of June 29, 2026. The new site centers around the concept of "The Song of Tamiya Home," designed to provide visitors with an immersive experience that lets them feel Tamiya Home's philosophies and worldview, rather than simply obtaining information.

Background of the Revamp

Since 2020, Tamiya Home has expanded its business fields, including demolition, construction, real estate solutions, and renovation, all in pursuit of building sustainable communities. The company's impressive growth, reflected in a 224% increase in sales from 2021 to 2024, has made it a standout in Japan's construction sector, garnering recognition from the Financial Times as the top growing company in the Asia-Pacific region in 2026. This rapid expansion led Tamiya Home's President, Akihiko Tamiya, to identify the limitations of their existing website, which no longer captured the essence of Tamiya Home's current and future aspirations. He recognized the need for a platform that conveys the company’s philosophy, mission, and vision, rather than merely listing its various ventures.

In January 2025, Tamiya Home launched its corporate branding initiative, introducing a new vision, "Creating Rainbows," new values under the banner of "Sportsmanship," and a fresh logo, all advocating new possibilities in demolition construction. However, the swift development of its business areas, including real estate solutions and renovations, highlighted the inadequacy of a business-centric website to effectively communicate the company’s goals and social role.

Thus, a comprehensive overhaul of the corporate site was initiated, centering around the "Tree of Life" concept, symbolizing the company’s core, branching out into various business areas while challenging conventional norms.

Features of the New Corporate Website

Upon opening the new website, visitors are greeted by a captivating white landscape. As users scroll through different business units, vibrant colors gradually fill the screen, symbolizing how Tamiya Home's demolition work breathes life into society. At the center of the site is the "Tree of Life," dynamically interlinked with elements of the environment—sun, wind, water, and birds—creating an engaging 3D world. This innovative structure offers an unprecedented immersive experience in corporate web design.

A Poetic Concept for Corporate Understanding

The new site adopts the concept of "The Song of Tamiya Home," drawing from President Tamiya's reflections and visions of the future. Each page is crafted to resonate with the company’s essence, ensuring that visitors experience Tamiya Home's ethos, regardless of where they enter the site. The complete poem and its background can be found in the dedicated section of the website.

User-Friendly Navigation

The site’s architecture encourages seamless transitions to various business pages, allowing users who enter through search engines to easily connect with the full experience, unveiling Tamiya Home’s complete portrayal no matter which service they start with.

Launching New Media Initiatives

Additionally, Tamiya Home is set to launch an owned media platform called "Athlete Way," aimed at harnessing the insights of those who engage in athletic challenges, contributing valuable lessons to the broader community. This transition seeks to evolve into a media platform where the concept of unlocking human potential can be explored from perspectives ranging from sports to business and academia.

There's also the introduction of an AI-driven initiative named "Omoidai," designed for discussions about homes and sentimental memories tied to them, marking an initial step in Tamiya Home’s AI project, "TAMIYA AI."

The user-generated expressions of gratitude will be celebrated through the phrase "Ah-Re, Thank You!" displayed on protective coverings at demolition sites.

Insights from the President

In a comment on the website’s launch, President Akihiko Tamiya emphasized that Tamiya Home is currently experiencing significant growth opportunities, but what they truly cherish are the relationships formed with customers, partners, and community members throughout their journey. He reflected on how new partnerships have blossomed in the last few years, contributing to the essence of Tamiya Home.

The company’s mission involves engaging with buildings in a manner that also reflects human experiences and aspirations. Tamiya highlighted the importance of nurturing memories and connections formed in their spaces while envisioning future possibilities.

The website redesign represents more than aesthetic enhancement; it is a step forward in articulating what Tamiya Home values and how they aspire to serve their community. The team hopes that the new site will be a comforting and inviting place for both new visitors and long-standing stakeholders, embodying Tamiya Home’s warmth and vision.

Tamiya Home continues its journey, committed to unlocking human potential and striving for a better society, appreciating every connection they make along the way.

About Tamiya Home Co., Ltd.

Established on June 26, 1997, Tamiya Home specializes in the creation of sustainable community projects, encompassing demolition, construction, real estate solutions, and renovation. The company operates in sectors ranging from high-stakes construction projects, like data centers, to fostering local development through its services. The team is dedicated to providing optimal solutions tailored to the community’s needs, guided by the motto "Demolition that Brightens the Future."