#USA #New York #Khloé Kardashian #Luxe Brands #Sephora

Khloé Kardashian Takes Her Fragrance Empire to Sephora

Khloé Kardashian, the renowned global icon, is embarking on an exciting journey to further establish her flourishing fragrance brand. On September 14, 2026, she will officially introduce her popular fragrance collection at Sephora, alongside Luxe Brands. This strategic move marks a significant milestone for the brand, enhancing Kardashian's prominent position within the beauty industry.

Her luxurious fragrance portfolio, which includes notable scents like XO Khloé, Almost Always, and the newest addition, XO BLUE, will be available to customers at over 1,300 Sephora stores in the United States and through Sephora's partnership with Kohl’s. Additionally, the fragrances will debut in the Canadian market as the exclusive offerings from Khloé Kardashian Fragrances.

This launch in North America serves as a pivotal platform, setting the stage for further international expansion into thriving beauty markets such as Mexico, Brazil, India, and key regions in Asia. By leveraging Sephora's prestigious retail platform and their broad media presence in the U.S. and Canada, both Kardashian and Luxe Brands seek to capitalize on the rising global demand for luxury fragrances.

"Sephora is a landmark destination for beauty product discovery, and I am incredibly excited to bring my fragrance collection to its community," says Kardashian. "Creating these fragrances has been a deeply personal experience for me. I aimed to craft a line that delivers an unforgettable and evocative experience, and Sephora is the perfect partner to tell that story."

To support the fragrance line's expansion in Sephora, an extensive 360-degree media campaign will be launched. This comprehensive marketing strategy will cover key consumer touchpoints, ranging from social media and digital advertisements to outdoor promotions and strategic media partnerships. The campaign is designed to ensure maximum exposure and engagement, including high-impact entertainment content, such as promotional videos tied to the new season of "The Kardashians" on Hulu. This initiative not only boosts recognition but also drives discovery and interaction on a large scale.

Fans and customers can expect to explore this collection both online at Sephora.com and in physical stores starting September 14, 2026.

About Khloé Kardashian

Khloé Kardashian isn’t just an entrepreneur; she’s a creative powerhouse, executive producer, and one of the most recognizable faces in digital media. Alongside her successful family show on Hulu, "The Kardashians," she’s venturing into new projects, including her personal podcast, "Khloé in Wonder Land," where she shares candid conversations with a global audience. Recently, she expanded her business endeavors with the launch of Khloud Foods, a healthy snack brand aimed at catering to family-friendly nutritional needs, further solidifying her commitment to wellness.

Khloé's initial foray into fragrances began with her debut scent, XO Khloé, quickly followed by Almost Always and the latest hit, XO BLUE, all of which have reached significant milestones in her career.

About LUXE Brands, Inc.

LUXE Brands, Inc. is a premier global beauty company focused on developing elite beauty brands that inspire consumers worldwide. Headquartered in Florida with a creative hub in New York, LUXE Brands has garnered numerous accolades for its innovative approach to design, marketing, and brand development in a digital-centric marketplace. Their impressive portfolio includes collaborations with famous personalities like Ariana Grande, Nicki Minaj, and now, Khloé Kardashian.

About Sephora

Sephora is a leading global prestige beauty retailer committed to creating a captivating shopping experience and inspiring confidence in its community. With over 2,700 stores across 35 countries, Sephora remains a go-to destination for beauty enthusiasts around the globe.