Learn How to Create Impactful PR Content at the 2025 Local Government Fair

Escape from Ineffective PR: Join Our Practical Seminar!

The Japan Management Association, based in Shibuya, Tokyo, is excited to host a special seminar tailored for public relations professionals from local governments and companies. This event, titled "Create Fans! Stand Out! Content Creation Practical Course," will take place on July 17, 2025, from 10:30 AM to 12:00 PM at Tokyo Big Sight during the 2025 Local Government Fair. This unique opportunity will be co-hosted by industry leaders: PR TIMES, PRIZMA, Sankakukei, and General Link.

Why Attend?

In today's world, traditional PR strategies often miss the mark, particularly when trying to reach younger audiences. This seminar aims to fill that gap by teaching PR professionals how to create compelling content that resonates with Gen Z and sparks engagement and sharing. Over the course of 90 minutes, expert speakers will break down the essentials of creating shareable and impactful PR, utilizing research, press releases, comics, and social media.

Participants will discover key components such as:

- The structure of viral posts
- Strategies to prevent content fatigue in PR
- Expressions that resonate with Generation Z
- The art of storytelling in delivering impactful messages

Best of all, participation is free but requires advance registration (first 100 attendees). If you’re looking to elevate your PR efforts and add a creative twist, this is the seminar for you!

What Will You Learn?

For those wondering what topics will be covered, here’s a sneak peek of the content to be presented:

1. Harnessing Comics and Influencers

What exactly is a comic influencer? These creatives excel at generating buzz and facilitating engagement through a new form of communication. We'll dive into: