#USA #New York #Ethos #OvationMR #AI Moderator

Revolutionizing Qualitative Research with AI

OvationMR, a forefront player in the insights technology landscape, is excited to announce the introduction of a groundbreaking feature within its EthOS platform: an AI Moderator designed to emulate the probing techniques of qualitative researchers. This innovative technology enhances the capability to extract in-depth insights by leveraging artificial intelligence, providing researchers with the tools necessary to elevate their studies without compromising timelines or resources.

The AI Moderator operates by analyzing participant-generated videos, images, and texts to formulate intelligent, context-sensitive follow-up questions. This integration, powered by OvationMR's advanced QINT ResTech Systems Architecture, significantly enhances the way qualitative data is gathered and analyzed.

The Importance of Probing in Qualitative Research

In qualitative research, probing is essential for unearthing hidden insights—often termed as the golden nuggets of information. However, within tight deadlines and the challenges of managing multiple projects, researchers frequently find that thorough probing is sacrificed. The introduction of the EthOS AI Moderator addresses this issue by allowing researchers to efficiently focus on both depth and breadth of inquiry.

Features of the EthOS AI Moderator

• - Task Management: Researchers can dictate which specific tasks trigger follow-up questions, providing control over the probing process.
• - Guiding Themes: Users are empowered to direct the AI towards critical themes or behaviors, ensuring pertinent topics are explored without extensive manual input.
• - Human Oversight: For those unique instances that require nuanced understanding or personal interaction, maintaining human oversight is possible, allowing researchers to pick and choose which parts of a study necessitate a personal touch.

Merging Qualitative and Quantitative Strengths

One of the standout features of the EthOS platform is its ability to synthesize qualitative and quantitative research methodologies into a cohesive workflow. This integrative approach includes:
1. Ethnographic Context: By capturing life-like videos and images, the platform allows researchers to gain an authentic insight into participant environments and behaviors.
2. Survey Structure: This feature enables researchers to validate insights through maintainable quantitative questions, ensuring that themes are accurately measured and analyzed.
3. Depth of Interviews: With the strength of AI-driven probing, the platform allows for deeper explorations into emotions and motivations, answering the critical 'why' behind participant responses.

Enhanced Efficiency and Clarity

Instead of choosing between speed and depth, researchers now have access to a unified approach that streamlines processes while enhancing the clarity of findings. The EthOS AI Moderator brings flexibility and insight generation into one user-friendly platform, enabling researchers to navigate the complexities of consumer behavior with unprecedented ease.

For those interested in learning more about OvationMR's AI-enabled qualitative research offerings or to set up a demo, visit the EthOS website or contact Paul Chesterman, EVP of Enterprise Products and Solutions, directly at [email protected]

About OvationMR

OvationMR stands as a leader in the insights sector, dedicated to delivering cutting-edge insights technology platforms alongside comprehensive global research solutions. Their commitment is to empower brands and researchers with reliable data and insights to facilitate informed decision-making, setting new standards within the market research industry. By embracing next-gen AI technologies, OvationMR continues to redefine the realm of possibilities in market analysis and insights generation.

For press inquiries, reach out to Jim Whaley, CEO, via email at email protected] or by phone at 404.229.0329. More information can also be found on the official [OvationMR website.