Wirex Chooses Italy as Main Crypto Hub, Enhancing Local Operations and Team Strength

Wirex Expands Operations in Italy

Wirex, a trailblazer in Web3 technology and an acclaimed money application, has announced its strategic decision to establish Italy as its primary hub for cryptocurrency activities within the European Economic Area (EEA). This significant announcement marks a pivotal juncture in the company’s ambitious growth trajectory, reinforcing its sustained commitment to offering innovative and regulated cryptocurrency services across Europe.

The decision to set up operations in Italy coincides with the upcoming European implementation of the Markets in Crypto-Assets (MiCA) regulation, signaling Wirex's proactive approach to adapting to the evolving regulatory landscape.

Commitment to Growth and Regulation

Wirex boasts a robust user base of over 6 million individuals worldwide, underpinned by a decade of success in intertwining traditional finance with cutting-edge digital assets. The company, which is headquartered in London, holds various licenses across multiple regions including the UK, EEA, and Asia-Pacific. This extensive reach enables Wirex to navigate regulated financial markets as a trusted provider.

Currently registered as a Virtual Asset Service Provider (VASP) in Italy by the Organismo Agenti e Mediatori (OAM) under Registration No. PSV108, Wirex is well-positioned as it pursues a MiCA license. This strategic base in Italy will enhance its engagement with regulators, strengthen local partnerships, and foster trust among clients while continuing to offer a broad spectrum of crypto products and services.

Key Executive Appointments

As part of its strategy to expand its footprint in Italy, Wirex has bolstered its leadership team with the appointments of two esteemed executives: Alessandro Bruno-Bossio as Regional Managing Director for Italy, and Francesco Marotta as Non-Executive Legal Director.

Bruno-Bossio brings a wealth of experience in scaling fintech operations, having held prominent roles at companies like Paysafe, Nexi, and PayRetailers. His leadership will be instrumental in enhancing Wirex's customer strategies and operations in Italy. Meanwhile, Marotta’s extensive background in banking law and compliance will help steer Wirex’s regulatory and legal strategy, crucial for the company’s credibility in both Italy and the broader European market.

"Choosing Italy as our EEA crypto hub reflects our deep commitment to Europe and our belief in its regulatory clarity and innovation potential," stated Pavel Matveev, co-founder of Wirex. His confidence in the Italian market stemmed from its robust financial infrastructure and regulatory clarity, essential for Wirex’s growth in the crypto sector.

Focus on User Experience

Wirex’s Italian office is poised to concentrate on enhancing product development, improving customer experience, and steering regulatory engagement. As Bruno-Bossio asserted, "I’m thrilled to join Wirex at such a pivotal moment in its European expansion. Italy has the potential to become a leading hub for digital assets, and Wirex is uniquely positioned to drive that transformation."

He emphasized the company's ethos of prioritizing user experience, indicating plans to simplify engagement in the crypto space, which often overwhelms end users. By building a strong local presence combined with regulatory trust, Wirex aims to not only launch innovative solutions but also to streamline user experiences, setting new industry benchmarks.

Recognition and Future Prospects

With an established global presence and a reputation for innovation, Wirex's efforts have been acknowledged with over 20 industry awards. Notably, it was recognized as a finalist at the ICA Compliance Awards Europe 2025 for its excellence in regulatory compliance. This accolade highlights Wirex's dedication to maintaining operational excellence and fostering responsible practices in the financial services industry.

In summary, Wirex's establishment in Italy as its primary crypto hub represents a significant stride towards enhancing its operational capabilities while deepening its commitment to regulatory compliance and customer-centric solutions. With a strong leadership team and an eye on upcoming market regulations, Wirex is elated about its future prospects in the ever-evolving landscape of digital finance.

About Wirex

Wirex is a UK-based digital payments platform recognized for its innovation in providing seamless financial services. With over 6 million customers across 130 countries, Wirex offers secure and easy-to-use accounts for managing multiple currencies. As a principal member of both Visa and Mastercard, it seeks to facilitate the transition towards a cashless society through its simplified digital payment solutions.