#Japan #Tokyo #Japan IT Week #UX Strategy #DESIGN α

Introduction to DESIGN α

In the ever-evolving world of digital marketing, user experience (UX) has become a critical factor for success. To address this need, Rio Co., Ltd. presents its unique UX strategy support service, 'DESIGN α', set to debut at the upcoming Japan IT Week Spring 2025. This premier event gathers nearly 950 IT companies, offering an unparalleled platform to explore the latest technology solutions.

What is DESIGN α?

DESIGN α revolves around a research and analysis-based UX strategy support service. With the insights of UX specialists, the service aims to align the necessary research and analysis methods with your company's specific challenges. Leveraging thorough investigation, analysis, and reporting practices, this service is pivotal for grasping customer realities and their needs in the realm of digital marketing.

Collaborative Expertise

One remarkable advantage of DESIGN α lies in its combined expertise from two specialized teams within the company: one focused on UX research and analysis, and the other on website creation, system development, and app development. Often, companies would need to hire separate firms for these different domains, which can become time-consuming and costly. However, with DESIGN α, the integration of these two fields speeds up the UX improvement cycle, ensuring effective results without the hassle.

Service Plans Offered

Rio Co., Ltd. is dedicated to providing clear and affordable service packages for both UX research/analysis and UX talent training.

1. UX Research/Analysis Package Plan

This comprehensive plan includes everything from designing research projects to executing analyses and creating reports. Services include:

• - User interviews
• - Usability testing (functionality tests)
• - Usability testing (experience process research)
• - Heuristic evaluation (expert web/app diagnosis)
• - Ethnographic research (behavioral observation research)
• - Online questionnaire surveys (quantitative research)

2. UX Talent Development Training Package Plan

This package focuses on nurturing UX talent with offerings such as:

• - Heuristic evaluation training (development for web/app evaluators)
• - Usability testing training (training for functionality test implementers)

Furthermore, bespoke planning for UX research or training tailored to specific challenges is also available.

Special Benefits at Japan IT Week

Visitors to the Rio Co., Ltd. booth at Japan IT Week will have the chance to obtain a free web/app diagnosis conducted by UX professionals. This analysis assesses the usability, clarity, and appeal of your website/app, with the evaluation grounded in usability principles and guidelines. This free diagnosis can serve as the initial step toward transforming your services into productive solutions.

Exhibition Details

• - Event Name: Japan IT Week Spring 2025 - Digital Marketing EXPO
• - Venue: Tokyo Big Sight (East Hall 7)
• - Booth Number: Rio Co., Ltd.: 56-20
• - Dates: April 23-25, 2025
• - Hours: 10:00 AM - 6:00 PM (Ends at 5:00 PM on the last day)
• - Special Web/App Diagnosis: Register using a VIP invitation for complimentary entry.

Conclusion

The forthcoming Japan IT Week promises a wealth of opportunities for understanding how services like DESIGN α can position companies for success in digital marketing. As the landscape of user experience continues to shift, being proactive in adopting effective UX strategies will undoubtedly lead to enhanced customer engagement and results. Don’t miss the chance to visit the DESIGN α booth and unlock potential solutions for your business challenges.