#United States #Aspen, Colorado #What Goes Around #Hotel Jerome #Aspen Art Week

Luxury Vintage Collection Debuts in Aspen

What Goes Around Comes Around (WGACA) is excited to announce an exclusive residency at the historic Hotel Jerome, located in Aspen, from July 25th to August 2nd. This event coincides with Aspen Art Week, bringing together fashion enthusiasts and art collectors for a unique experience of what they call "wearable art."

Setting the Scene

As a globally recognized leader in pre-loved luxury fashion, WGACA's debut in Aspen marks a strategic expansion beyond their flagship locations in New York and Los Angeles. The curated pop-up will feature an impressive selection of the brand’s archived pieces, ranging from pre-loved Hermès bags to exceptional limited-edition collaborations from Louis Vuitton, including notable items such as the Louis Vuitton x Stephen Sprouse trunks that were once gifted to fashion icon André Leon Talley.

Co-founder Seth Weisser expresses the intention behind this event, stating, “Our clients are global, and many are now spending their summers in Aspen and staying at the Hotel Jerome. We're not just bringing our collection; we're bringing our signature client experience to a community that values artistry and luxury. The Hotel Jerome offers the same excellence and service we champion at WGACA, making it an obvious choice for our pop-up location."

An Immersive Experience

WGACA aims to transform the shopping experience by creating an immersive gallery-like atmosphere at Hotel Jerome. This pop-up invites collectors and attendees to view fashion in a new light, parallel to the artistry exhibited at events such as the Aspen Art Fair, Intersect Air Fair, and ArtCrush. Mandi Meng, the Area Director of Marketing and Communications at Auberge Collection, comments on the collaboration, noting that “What Goes Around Comes Around treats fashion as art, and they've built their name on pieces with real history and provenance behind them, the kind that hold their value just like a great work of art.” This shift in perception is essential as collectors recognize the difference between unique pieces and those that are merely expensive.

From July 25th to August 2nd, fashion lovers can visit the Aspen Times Building at Hotel Jerome from 11 am to 7 pm daily to explore this unprecedented collection. The combination of WGACA’s standout pieces, paired with the rich history of the hotel and its surroundings, create an enriching experience for all attendees.

About What Goes Around Comes Around

Founded in 1993, What Goes Around Comes Around is a New York-based institution that has redefined the vintage shopping experience. By providing a meticulously curated selection of authentic luxury pieces from houses like Louis Vuitton, Hermès, and Chanel, WGACA ensures that each item is expertly authenticated and meets their stringent quality standards. Their mission is to preserve the legacies of luxury fashion and sustain a narrative of timeless elegance.

About Hotel Jerome, Auberge Collection

Hotel Jerome, a historic landmark with 137 years of legacy, offers luxury accommodations and modern amenities with an homage to its notable mountain heritage. From opulent penthouses to unique dining experiences at the Michelin-recommended Prospect restaurant, the hotel embodies comfort and sophistication. Visitors can also find leisure facilities such as an award-winning spa, a vibrant bar scene, and breathtaking views of Aspen Mountain, making it a prime location for art and fashion enthusiasts alike.

Join What Goes Around Comes Around in Aspen for an unforgettable fusion of fashion and fine art that celebrates the beauty of vintage luxury.