Jay Sodey Named New Madison Market President at Associated Bank

Associated Bank Promotes Jay Sodey to Madison Market President

Associated Banc-Corp has announced that effective January 1, 2026, Jay Sodey will take over as the Madison Market President, succeeding Dave Stein, who has declared his retirement at the close of 2025. This shift marks a significant transition within the bank’s leadership, reflecting Stein’s long-term commitment to the organization and Sodey's readiness to step into this influential role.

Jay Sodey steps into this position with an impressive background, boasting 22 years of banking experience. He began his journey with Associated Bank in 2005, primarily focusing on overseeing retail banking operations within the Greater Madison area. Throughout his career, Sodey has held various roles and has been pivotal in the organization’s growth, showcasing his leadership skills and strategic vision.

In his new capacity, Sodey will be responsible for leading a team of approximately 370 employees spread across 32 locations. His primary focus will be on fostering sales growth, developing marketing strategies, enhancing community engagement, and promoting cultural development within the market. He will work closely with the Madison Engage Local Regional Leadership Team (RLT) in this endeavor, implementing new charitable and marketing initiatives aimed at aligning society's needs with banking services.

Reflecting on his tenure, Dave Stein commented, “It has been an incredible honor to lead Associated's retail bank and serve as market president in Madison for nearly 21 years. Jay has been a long-term partner throughout this journey. His leadership of our branch network and strategic initiatives have been instrumental to our success.” Stein's faith in Sodey’s capabilities highlights the trust and confidence in his ability to sustain and further the growth of the bank in Madison.

Sodey expressed excitement about his promotion, stating, “Our dedication to meaningful connections and tailored solutions continues to distinguish us in the Madison market. I look forward to advancing strategies that empower colleagues and customers to succeed in this vibrant market.” He further acknowledged Stein’s invaluable guidance and leadership, noting its critical role in shaping the success of the market.

Sodey holds a degree in business management and finance from Central College, based in Pella, Iowa. Additionally, he possesses a Certificate of Executive Leadership from the Graduate School of Banking at the University of Wisconsin – Madison. Currently, he resides in Verona, Wisconsin.

About Associated Banc-Corp

Associated Banc-Corp is headquartered in Green Bay, Wisconsin, and stands as the largest bank holding company in the state. With total assets amounting to $44 billion, it is recognized as a leading financial entity in the Midwest, offering a broad spectrum of financial products and services across nearly 200 banking locations. The bank proudly serves over 100 communities not only throughout Wisconsin but also in Illinois, Minnesota, and Missouri, with additional loan production offices located in various states, including Indiana, Kansas, Michigan, New York, Ohio, and Texas.

For more information about Associated Banc-Corp and its services, visit www.associatedbank.com.