#Saudi Arabia #Riyadh #Genesys #IST Networks #Beyond ONE

Beyond ONE Recognized for Outstanding Customer Advocacy

On February 25, 2025, Beyond ONE, a prominent digital service provider based in Saudi Arabia, was honored with the Outstanding Customer Advocate Award by IST Networks and Genesys during the highly regarded LEAP 2025 event held in Riyadh. This prestigious recognition underscores Beyond ONE's unwavering commitment to enhancing customer experiences through innovative strategies and digital transformation.

Beyond ONE has consistently demonstrated a remarkable ability to evolve its customer engagement approaches, aiming to provide personalized and impactful interactions that significantly elevate user experiences. The recognition serves as a testament to the company's dedication to redefining the standards of customer advocacy in the digital age.

Yaarob Al Sayegh, CEO of Beyond ONE, emphasized the importance of constant innovation, stating, "Since partnering with IST and Genesys in 2015, we have continually advanced our customer engagement strategy. Our shift to Genesys Cloud in 2024 marked a critical evolution, enhancing our scalability and agility to cater to the dynamic expectations of our customers across various services, including Virgin Mobile, Friendi Mobile, and Friendi Pay. The smooth integration of the platform and its user-friendly tools have empowered our teams to offer expedited solutions and tailored customer experiences."

In this transformative journey, IST Networks has played an instrumental role in facilitating a seamless migration to the Genesys Cloud platform. Their expertise in customer experience solutions was pivotal in aligning this transition with Beyond ONE's business objectives, thereby optimizing operational workflows and enhancing overall efficiency.

Zaid Shaban, Country Sales Manager at IST Networks, remarked on Beyond ONE's achievements, stating, "Their commitment to customer-centric innovation solidifies Beyond ONE's leading position in the digital engagement realm. By embracing the capabilities of Genesys Cloud, they have significantly transformed their customer interactions, setting new benchmarks for industry standards."

Beyond ONE's innovative approach consolidates customer touchpoints into a unified omnichannel platform, delivering a consistent and contextual experience across various communication mediums. Intelligent routing directs customer inquiries to the most suitable agents, reducing response times and improving accuracy. Furthermore, advanced self-service options, powered by AI-driven chatbots and IVR systems, empower customers to address their issues independently, optimizing agent workloads while fostering customer satisfaction and long-term loyalty.

About Beyond ONE

Beyond ONE is a digital services provider that is radically reshaping personalized digital ecosystems for consumers in emerging markets across the globe. The organization prioritizes an approach that places individuals at the heart of its operations, aiming to create highly customized digital experiences that enhance lives and foster a more inclusive, vibrant, and interconnected global community. As a subsidiary of Priora Holding based in Dubai, Beyond ONE operates in multiple countries, reflecting a broad commitment to delivering innovative digital solutions.

About IST Networks

IST Networks stands as a leading Customer Experience Technology Systems Integrator in the Middle East, recognized for its array of advanced solutions catering to customer engagement. Their offerings encompass contact center solutions, conversational AI, unified customer experience management platforms, and comprehensive analytics, coupled with consulting services designed to enhance customer experience strategies. IST Networks' ongoing dedication to innovation has earned it numerous accolades within the industry.

About Genesys

Genesys empowers over 8,000 organizations worldwide by enhancing customer loyalty and business outcomes through the provision of superior experiences for both customers and employees. The Genesys Cloud platform is a pioneering AI-powered experience orchestration solution, enabling organizations to deliver empathetic, personalized customer experiences while fostering workforce engagement and operational efficiency.

In summary, Beyond ONE's recognition at LEAP 2025 highlights its ongoing commitment to revolutionizing customer engagement through strategic innovation and the integration of cutting-edge technological solutions.