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GOBEL Introduces Gratify: A Game-Changer for Healthcare Philanthropy

TAMPA, Fla. – September 8, 2026 – GOBEL has made a significant advancement in healthcare fundraising with the launch of Gratify, an innovative platform designed to enhance the way hospitals and health system foundations connect with grateful patients. This new tool integrates electronic medical records (EMR) and customer relationship management (CRM) data, thereby empowering fundraising teams to more effectively identify and engage potential donors.

A Tailored Solution for Healthcare

Unlike other fundraising tools that serve multiple sectors, Gratify is meticulously crafted for the healthcare industry. It combines insights from clinical data and past giving history to create a cohesive Prospect Intelligence Profile for each potential donor. With GOBEL's proprietary predictive models specially trained for healthcare philanthropy, the platform uncovers the intricacies of patient gratitude and financial capability—providing a comprehensive understanding that is vital for effective fundraising strategies.

GOBEL recognizes the critical role that gratitude plays in the decision to donate. Chad Gobel, the Founder and CEO of GOBEL, states, “Gratitude drives the decision to give, but the only way you've been able to identify gratitude is through individual conversations with clinicians and friends. With Gratify, we can instantaneously recognize each individual's level of gratitude, revolutionizing grateful patient fundraising.”

How Gratify Works

1. Visibility into Gratitude

Gratify provides a transparent view of patient generosity. By aligning clinical signals from EMR with donor history from CRM, fundraisers can effortlessly evaluate who is most likely to give back and comprehend the motivations underlying these decisions.

2. Understanding Donor Capacity

Each Profile generated in Gratify includes a Gratify score, giving fundraisers quick insights into potential donor capacity. This scoring is comprehensive, combining wealth data with insights from the healthcare and giving history, thus enabling a more refined approach to donor engagement.

3. Streamlined Engagement Processes

Gratify simplifies communication workflows while ensuring compliance and security. By utilizing established clinician-patient relationships, it increases the engagement capacity of gift officers, allowing them to focus on nurturing meaningful relationships rather than administrative tasks. This promotes a smoother transition from prospect identification to donation.

The Impact of Gratify

With Gratify's robust capabilities, healthcare organizations can finally address the challenge of identifying prospective donors effectively. The platform’s integration of clinical and philanthropic data allows fundraisers to approach the right people at the right time, maximizing the potential for impactful contributions. Steve MacLaughlin, Head of Product at GOBEL, emphasizes, “Gift officer time is the scarcest resource in any foundation. When you know where gratitude lives before the first conversation, fundraisers can effectively engage with the right prospects, ensuring meaningful gifts are not overlooked.”

Looking Ahead

Healthcare organizations interested in leveraging Gratify for their fundraising activities can learn more and schedule a demonstration by visiting GOBEL's website. This platform will also be showcased at the upcoming Association for Healthcare Philanthropy International Conference from October 7 to 9, 2026.

In summary, the launch of Gratify marks a pivotal moment in healthcare philanthropy, providing organizations with the tools they need to enhance their fundraising efforts uniquely and efficiently. With a commitment to strengthening the connections between healthcare organizations and grateful patients, GOBEL is set to redefine how philanthropy is approached within the healthcare system.