New Weekly Reservation Model for Parking Spaces in San'in and Chugoku Regions

New Weekly Reservation Model for Parking Spaces

Hatch Work Inc., based in Minato, Tokyo, has unveiled an innovative parking reservation model named "At Parking Weekly." This service aims to address parking needs in the San'in and Chugoku regions, specifically targeting infrastructure companies like JR West Group's Hiroshima Office, Ichibata Electric Railway, and Energetic L&B Partners from the Chugoku Electric Power Group. The launch of this new model provides a solution for both monthly and short-term parking reservations, demonstrating a significant contribution to local communities.

Background: Bridging the Gap Between Hourly and Monthly Parking

Traditionally, monthly parking spaces required contracts that extended over the month, failing to accommodate mid-term needs for users wanting consistent access to the same parking spot. This was particularly evident in areas where coin-operated parking was sparse. Increased demand emerged from corporate users needing parking for construction projects or business trips, as well as individuals visiting family or friends.

To address this gap, Hatch Work has developed "At Parking Weekly," a service allowing users to reserve parking spaces for a duration of one day, one week, or one month. Having gathered substantial performance data after the service's initiation, Hatch Work is now prepared to report on its impact within the community and its effectiveness as a revenue model.

Impact of the Service: Addressing Mid-term Needs and Contributing to the Community

Utilization Insights: An analysis of user engagement with the "At Parking Weekly" service, which began implementation in June 2025 at the Hiroshima Office of JR West, June 2024 at Ichibata Electric Railway, and April 2025 at Energetic L&B Partners, reveals several key trends:

1. Increased Usage Duration: Nearly 97% of users opted for multiple-day reservations, correlating mostly with corporate use cases for construction and business travel, as well as personal travel for family visits. This showcases that the service effectively meets the mid-term parking needs rather than merely extending hourly rentals.

2. Significant Influx from Outside the Region: Almost half of the users originated from outside the prefecture, illustrating the service's role in facilitating long-term stays and bolstering local economic activity.

3. Encouraging Park and Ride Options: The availability of discounted parking through "At Parking Weekly" has promoted the use of park-and-ride options, thereby enhancing connectivity through public transport.

Companies Involved in the Initiative

The following companies have taken part in introducing "At Parking Weekly":

- JR West Real Estate Development Co. - Hiroshima Office
- Ichibata Electric Railway Co.
- Energetic L&B Partners

Future Prospects

This initiative marks a transformative step towards maximizing the utilization of monthly parking space vacancies as a new revenue stream for local infrastructure companies while simultaneously contributing to the community. Hatch Work aims to further promote this service across the San'in and Chugoku regions, empowering users with diverse parking options.

Advantages for Users of "At Parking Weekly"

This service caters to users who require something more flexible than a monthly contract yet find hourly rentals impractical:
1. Exclusive Use: Users can secure a dedicated parking spot for their entire reservation period without the fear of full occupancy as seen in coin-operated parking.
2. Strategically Located & Affordable: The integration of monthly parking options allows users to find suitable parking spots, particularly in locales where coin parking is limited, often at lower rates.
3. Simplified Procedures: Users can easily search for available parking through the dedicated website or QR codes at the designated sites, with the added convenience of cashless payments.

For more information about "At Parking Weekly", visit At Parking Weekly.

About Hatch Work, Inc. (Stock Code: 148A)

Founded in June 2000, Hatch Work is a forward-thinking proptech company focused on enhancing the monthly parking experience through technology. The firm has successfully developed a robust online management support service, "At Parking Cloud," and continues to expand its impact with innovative solutions like “At Parking Weekly.” The company has facilitated over 440,000 parking spots nationwide and boasts a user base exceeding 250,000 online contracting users.

In addition, Hatch Work is dedicated to creating new value in the parking sector with initiatives like the First One-Mile Station concept, which integrates multiple mobility services and partnerships with local governments.

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