Nexter Corporation Takes Charge of National Samaishi Association's Operations to Promote Japanese Culinary Culture
In a significant move to advance Japan's dining culture, Nexter Corporation, a marketing firm based in Shinjuku, Tokyo, has recently been entrusted with the operational management of the National Samaishi Association located in Shibuya, Tokyo. The association is dedicated to promoting a new food culture that connects bathing, dining, and local communities. With the vision of realizing a unique gastronomic experience that links these elements, Nexter Corporation will provide support through business development, marketing, and public relations.
The National Samaishi Association defines 'Samaishi' as an innovative dining experience that encapsulates three core values: culinary culture that highlights local ingredients and traditional dishes, regional revitalization through collaboration among bathing facilities, restaurants, producers, and municipalities, and environmental sustainability emphasizing food waste reduction and local consumption.
As Nexter collaborates with the association to standardize and disseminate the concept of 'Samaishi,' it aims to invigorate local economies and contribute to a sustainable society. This initiative includes granting permission for the association to utilize the trademarks ‘Samaishi Ambassador®’ and ‘Samaishi Envoy®’, enabling the association to utilize a network of influencers previously established by Nexter.
The cooperation allows the National Samaishi Association to engage in various projects, including information dissemination, promotional activities, and collaborative initiatives with hot spring facilities, restaurants, and local governments, thus amplifying the impact of the Samaishi cultural movement.
The National Samaishi Association envisions a comprehensive model that combines culture, region, and environmental considerations to elevate 'Samaishi' as a culinary concept. As part of its mission, Nexter Corporation will assist in practical operations, including:
Nexter's expertise in business management and branding will enhance the structure needed to disseminate ‘Samaishi’ across Japan. The association's approach combines hot springs, dining, and tourism to create unique regional culinary experiences.
By highlighting local ingredients, traditional preparation cultures, and their stories, the association aims to promote 'Samaishi' as a new culture that is jointly created by diverse stakeholders in the community, including producers, restaurants, and the local government. The initiative will also apply a certification program, ‘National Samaishi Certification, to identify and promote dining experiences that align with local values, sustainability practices and prevent food waste.
Looking ahead, the National Samaishi Association plans to leverage social media and media partnerships to enhance visibility and strengthen regional collaboration projects focused on bathing and dining. By doing so, it hopes to share the rich, interconnected experiences offered by 'Samaishi' with a broader audience, ultimately contributing to the preservation and celebration of Japan’s unique gastronomic heritage.
Contact for Further Information
For inquiries related to this initiative, please reach out to the National Samaishi Association through their email at [email protected], or visit their official website and social media platforms for the latest updates. Together, through cultural and culinary engagement, we can foster connections across communities and celebrate the flavors of Japan’s diverse regions.
The National Samaishi Association defines 'Samaishi' as an innovative dining experience that encapsulates three core values: culinary culture that highlights local ingredients and traditional dishes, regional revitalization through collaboration among bathing facilities, restaurants, producers, and municipalities, and environmental sustainability emphasizing food waste reduction and local consumption.
As Nexter collaborates with the association to standardize and disseminate the concept of 'Samaishi,' it aims to invigorate local economies and contribute to a sustainable society. This initiative includes granting permission for the association to utilize the trademarks ‘Samaishi Ambassador®’ and ‘Samaishi Envoy®’, enabling the association to utilize a network of influencers previously established by Nexter.
The cooperation allows the National Samaishi Association to engage in various projects, including information dissemination, promotional activities, and collaborative initiatives with hot spring facilities, restaurants, and local governments, thus amplifying the impact of the Samaishi cultural movement.
The Vision of the National Samaishi Association
The National Samaishi Association envisions a comprehensive model that combines culture, region, and environmental considerations to elevate 'Samaishi' as a culinary concept. As part of its mission, Nexter Corporation will assist in practical operations, including:
- - Raising awareness and promoting the Samaishi culture
- - Organizing events like Samaishi Festivals and awards
- - Developing and supervising Samaishi menus
- - Establishing partnerships for intellectual property collaborations
- - Conducting research, drafting guidelines, and managing certification systems
- - Collaborating with local businesses, municipalities, and restaurants in joint projects
- - Creating Samaishi maps and databases
- - Supporting facilities in adopting Samaishi concepts
- - Promoting corporate sponsorships and partnership opportunities
- - Developing and marketing organization-sanctioned products
- - Creating content focused on dining experiences
- - Providing educational and training resources
- - Engaging in inbound marketing and global outreach
Creating a Sustainable Dining Culture
Nexter's expertise in business management and branding will enhance the structure needed to disseminate ‘Samaishi’ across Japan. The association's approach combines hot springs, dining, and tourism to create unique regional culinary experiences.
By highlighting local ingredients, traditional preparation cultures, and their stories, the association aims to promote 'Samaishi' as a new culture that is jointly created by diverse stakeholders in the community, including producers, restaurants, and the local government. The initiative will also apply a certification program, ‘National Samaishi Certification, to identify and promote dining experiences that align with local values, sustainability practices and prevent food waste.
Toward a Bright Future
Looking ahead, the National Samaishi Association plans to leverage social media and media partnerships to enhance visibility and strengthen regional collaboration projects focused on bathing and dining. By doing so, it hopes to share the rich, interconnected experiences offered by 'Samaishi' with a broader audience, ultimately contributing to the preservation and celebration of Japan’s unique gastronomic heritage.
Contact for Further Information
For inquiries related to this initiative, please reach out to the National Samaishi Association through their email at [email protected], or visit their official website and social media platforms for the latest updates. Together, through cultural and culinary engagement, we can foster connections across communities and celebrate the flavors of Japan’s diverse regions.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.