#Japan #Tokyo #JEAS #AWL Corporation #Mina Tsuchida

Mina Tsuchida Joins JEAS as Director

AWL Corporation, a leader in developing Physical AI solutions that optimize real-world environments, has announced that Mina Tsuchida, its Chief Human Resources Officer (CHRO), has been appointed as a director of the Japan Anti-Shoplifting System Association (JEAS) during the association's regular general meeting on June 5, 2026. This marks a significant step for both Tsuchida and the association as they work together to enhance theft prevention systems across the retail industry.

Background of the Appointment

The Japan Anti-Shoplifting System Association (JEAS) is dedicated to promoting and educating the public on theft prevention systems while standardizing regulations to ultimately create a safer society. AWL has been at the forefront of this movement, driving forward innovative security solutions leveraging cutting-edge Edge AI technology.

Mina Tsuchida’s appointment is not merely symbolic; it is part of AWL's strategic commitment to contributing advanced AI insights and operational experience to JEAS's initiatives. The collaboration aims to foster technological innovation across the industry while promoting fair and privacy-conscious theft prevention systems.

Insights from Industry Leaders

In a statement, Yoshinori Inamoto, President of JEAS, expressed enthusiasm over Tsuchida’s contribution, highlighting the increasing demand for advanced loss prevention strategies. He acknowledged the need for fresh insights and energy that her extensive experience in Edge AI would bring to the association. Together, they aspire to empower manufacturers, installation companies, and users to foster an environment where crime is significantly reduced.

Tsuchida’s Vision

Reflecting on her new responsibilities, Mina Tsuchida stated, "I am immensely honored to take on the role of director at JEAS, an organization committed to promoting safety and security within society. The retail sector is currently grappling with severe labor shortages and escalating theft incidents that are becoming more sophisticated. I intend to leverage AWL's knowledge of effective Edge AI to ensure theft prevention evolves beyond mere surveillance, empowering store staff and creating a secure shopping environment for all customers. This is pivotal for the healthy expansion of our industry."

About JEAS

JEAS functions as an industrial association that develops unified standards for theft prevention systems and conducts educational activities for security equipment professionals in Japan. Their mission is to partner manufacturers, installation companies, and retailers to create a low-crime society through effective collaboration.

JEAS Contact Information

• - Address: Yotsuya Tower 7F, 1-6-1 Yotsuya, Shinjuku, Tokyo 160-0004, Japan
• - Chairman: Yoshinori Inamoto, Chief Consultant at Takachiho Trading Co., Ltd.
• - Website: JEAS Website
• - Email: infonewあっとmarkjeas.gr.jp

About AWL Corporation

AWL is a Physical AI company that aims to resolve challenges in real-world environments through AI technology. Founded on June 1, 2016, and initially recognized as a startup from Hokkaido University, AWL's strengths lie in advanced Edge AI technologies and their successful implementation in stores, such as the drugstore chain, Satsudora. Now, AWL is expanding its successful solutions beyond just retail theft prevention, including projects like FaceWatch for major food chains and safety management DX for large manufacturing clients. By utilizing Physical AI technology, AWL actively addresses pressing issues, such as labor shortages, aiming for a sustainable society through a global collaborative development framework.

Future Engagement

In addition to her role at JEAS, Tsuchida will be speaking at the Asia-Pacific Retailers Conference held on October 9, where she will share insights on advanced loss prevention strategies, further establishing the critical role of AI in the retail industry.

For more details about AWL Corporation, visit AWL’s website or contact via email at [email protected].