BestPlus Receives Excellence Award at Social X Acceleration for Okinawa 2025

BestPlus Shines at Social X Acceleration for Okinawa 2025

BestPlus, headquartered in Shibuya, Tokyo, has recently been awarded the prestigious Excellence Award in the "Social X Acceleration for Okinawa 2025" program, organized by Social X, a public-private co-creation acceleration initiative. This program, supported by the Okinawa General Bureau of the Cabinet Office, focuses on creating social impact through innovative solutions to regional challenges.

Overview of the Award

The Social X Acceleration program leverages a unique approach called “reverse proposal,” which encourages partnerships between startups addressing local issues and government entities. This initiative aims to foster collaborative solutions while offering support for implementation and evaluation of social impacts.

The key details of the award are as follows:

- Program Name: Social X Acceleration for Okinawa 2025
- Award Category: Excellence Award
- Final Review Date: January 14, 2026
- Proposal Title: "Utilizing ICT for Health Promotion and Community Revitalization: A Sustainable Health Points Verification"
- Trial Area: Municipalities within Okinawa Prefecture
- Social Issues Addressed: Health promotion, elderly care prevention, and community revitalization.

Proposal Details by BestPlus

BestPlus presented an innovative project based on a deep understanding of behavior change supported by digital technology. Their goal is to collaborate with local municipalities and businesses in Okinawa to launch a demonstration project. The proposal focuses on designing incentives that resonate with residents' daily behaviors, generating revenues through health points and increasing community participation to enhance governmental initiatives and create a sustainable social impact.

Key Features of the Proposal

1. User Experience and Incentive Design: Ensuring that health behavior changes among community members are sustained over time.
2. Integrating with Local Government Initiatives: Creating a structure that's easy for municipalities to adopt for public awareness, distribution, and effectiveness verification.
3. High Participation and Retention Rates: Emphasizing strong data analysis to validate success and impact.
4. Sustainability of the Points System: Leveraging revenues from public-private partnerships to sustain the initiative over time.

Future Developments

With this award as a stepping stone, BestPlus plans to actively pursue collaborations with municipalities for their demonstration experiments while providing support in developing practical and impactful solutions. The insights gained from these initiatives will be utilized to enhance municipal policies and model solutions for addressing local challenges in other regions.

Comments from BestPlus CEO, Yosuke Toyama

“I am incredibly honored to receive the Excellence Award at the Social X Acceleration for Okinawa 2025. I want to express my sincere gratitude to all the program participants and the supporting municipalities. At BestPlus, we leverage technology to positively influence people's behavior and contribute to resolving community issues. Moving forward, we will focus on implementing practical initiatives in Okinawa that encourage sustainable participation from residents.”

About the Social X Acceleration for Okinawa 2025

Managed by Social X, this program employs the reverse proposal approach to facilitate collaboration between startups and participating municipalities. By providing support through partnerships, it aims to bolster the local verification of community-benefiting initiatives and their social implementation. More information can be found at Social X Okinawa.

About BestPlus

BestPlus is a pioneering company in the digital healthcare sector, focusing on dementia and lifestyle disease prevention and health maintenance. Their flagship service, combining brain training apps with health points, is utilized by over 25 municipalities across the nation, supporting behavioral change through diverse health data related to walking, brain training, nutrition, and vital statistics.