The Cozy Gorilla Hug
2025-11-19 06:46:51

Introducing the Gorilla Hug: A Cozy 3WAY Blanket Made from Mt. Fuji Lava Powder

The Cozy Gorilla Hug: A Blend of Comfort and Innovation



In a delightful collaboration, Doshisha Co., Ltd., headquartered in Osaka, has teamed up with Romance Kosugi, a company known for its quality bedding products from Kyoto, to unveil a new comfort product: the Gorilla Hug. This innovative 3WAY blanket, designed with a focus on warmth and gentle feelings, will officially hit the shelves on November 20, 2025, available through the Doshisha official online store, Doshisha Marche, and at major retail outlets.

Development Background



The Gorilla Hug is not just any blanket; it is crafted from a unique material woven with Mt. Fuji Mikuriya Lava Powder. This product emerges as part of the new Gorilla Relax series, known for promoting relaxation and comfort. Building on the popularity of the Gorilla Hyper Power Series in health and beauty, this release aims to provide an unparalleled cozy experience, reminiscent of being gently embraced by a gorilla.

Gorilla Hug

Product Features


Soft and Gentle Touch


One of the standout features of the Gorilla Hug is its fluffy and soft texture, made from a lightweight sheep boa fabric. This material, rich in soft fibers, effectively retains warmth, helping you feel snug and cozy.

Gentle Warmth with Lava Powder


The innovative design incorporates special fibers blended with Mt. Fuji Mikuriya Lava Powder. This powder, derived from lava rocks found at the eastern foot of Mount Fuji, emits far infrared rays, a property verified to have a radiation rate exceeding 60%. This high rate ensures exceptional heat retention, enveloping the user in comforting warmth, akin to a gentle gorilla embrace. It's the perfect companion for cozy evenings or relaxing days at home.

Versatile 3WAY Design


The Gorilla Hug is not only designed for indoor relaxation but also as a versatile 3WAY item. Users can wear it as a shawl by fastening the buttons at the shoulders, wrap it around the waist for a cozy skirt, or spread it out for use as a blanket for their laps or nap times. It's suitable for cozy lounging at home or quick trips outdoors, proving its adaptability for various situations.

Convenient Features and Cute Design


Equipped with large pockets on both sides for smartphones or wallets, the design merges practicality with fun. The addition of a gorilla-themed tag adds a playful touch to an already charming item, making it appealing to all ages.

Adorable Illustrative Packaging


The unique sleeve design features an endearing illustration of a gorilla in pajama attire, hugging a human from behind, setting the tone for warmth and comfort even before opening the product.

The Gorilla Series


The Gorilla Series consists of three distinct lines: the Gorilla Hyper Power Series, focusing on health and beauty electronics; the Gorilla Promotion Project, which features everyday goods; and the newly introduced Gorilla Relax line with items designed for comfort and relaxation, including the Gorilla Hug.

The Gorilla Hyper Power Series is symbolized by the “Big Brother Gorilla,” showcasing strong and functional products. In contrast, the Promotion Project introduces the “Little Brother Gorilla,” bringing a whimsical charm to the range of products, featuring various jobs and roles for each item. The Gorilla Relax series, featuring beloved Big Brother Gorilla in stylish pajamas, focuses on delivering cozy bedding solutions.

Product Specifications


  • - Name: Gorilla Hug
  • - Model Number: GRS60170BE/GY
  • - Colors: Beige / Gray
  • - Dimensions: Approximately 60 x 170 cm
  • - Material: 100% Polyester
  • - Suggested Retail Price: 3,850 JPY (tax included)

For more details about this product, visit the Gorilla Hug page.

Company Overview


  • - Company Name: Doshisha Co., Ltd.
  • - President: Masayuki Nomura
  • - Headquarters: 1-5-5 Higashi-Shinsaibashi, Chuo-ku, Osaka, Japan
  • - Founded: January 1977
  • - Capital: 4.993 billion JPY
  • - Website: Doshisha

For customer inquiries regarding this product, contact the Doshisha customer support hotline at 0120-104-481 (Weekdays from 9:00 AM to 5:00 PM).

Please be informed that the details provided in this press release are based on the release date and are subject to change without prior notice.


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Topics Consumer Products & Retail)

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