#TikTok Shop #CREOK #Oakfan

Oakfan and CREOK Form Strategic Partnership

In an exciting development within the realm of e-commerce and live social commerce, Oakfan Inc., based in Shinagawa, Tokyo, has formally announced a capital and operational partnership with CREOK Inc. This collaboration aims to pave the way for a unique market focused on resale and second-hand luxury goods through enhanced strategies in live commerce, particularly on platforms like TikTok Shop.

Background of the Partnership

The synergy between Oakfan and CREOK is built on the solid foundation of their individual achievements in their respective fields. Oakfan has been spearheading the live commerce initiative leveraging TikTok Shop, having achieved remarkable growth of over 150% in sales quarterly through its various channels, including NETSEA MallLive and the Direct Producer Channel. Furthermore, Oakfan is also committed to exploring the potential of generative AI by integrating short video formats into its marketing strategies, aiming to sustain revenue growth and effective monetization.

On the other hand, CREOK specializes in managing multiple TikTok Shop accounts, including its official account, 'CREOK_official,' and possesses extensive knowledge in content production and live-streaming operations. Through its dedicated establishment, CREOK LAB, it optimally combines live stream design, operational strategies, and creator development to create a holistic approach to content commerce.

Expanding the Live Commerce Market

The consumer behavior surrounding e-commerce has markedly evolved, moving from traditional search-driven purchases to interactive shopping experiences via live streaming and social media. TikTok Shop capitalizes on this trend by enabling real-time interactions that allow viewers not just to observe but to engage and purchase products during live shows. Moreover, the newly introduced