#Japan #Awards #Tokyo #Omotenashi

Introduction

The OMOTENASHI NIPPON executive committee has unveiled the recipients of the OMOTENASHI Selection 2026, a prestigious program aimed at identifying and promoting exceptional Japanese products and services both domestically and internationally. The announcement took place on June 23, 2026, as part of their mission to spread the spirit of Japanese hospitality, known as 'OMOTENASHI', around the world.

Highlights of the Award

In this first phase of the OMOTENASHI Selection 2026, a total of 149 entries from 37 prefectures across Japan were recognized, highlighting the rich diversity of products and services. Seven entries were awarded the coveted 'Grand Gold Prize', showcasing a blend of tradition and innovation. These awardees included:

• - A traditional ceramic maker combining craftsmanship with temperature-sensitive technology in glassware,
• - Japanese tea wellness products,
• - Lightweight and compact beauty appliances,
• - A range of foods and sweets that creatively utilize local ingredients.

The Special Award categories recognized five innovative products such as:

• - Electric tableware that reduces salt intake,
• - Socks made from plant-based, next-generation materials,
• - A café that promotes Japanese food culture globally through matcha and rice balls.

Experiential Services

Additionally, seven entries from the 'Experience and Service' category were selected, featuring distinctive and unique services. Notably, the 'Global Award' went to NIGICHA, a café that connects traditional Japanese food culture to international visitors by serving breakfast with a twist of matcha and rice balls.

Focus on Local Businesses

The majority of the award winners hail from small to medium-sized enterprises, reflecting the increasing interest in local craftsmanship and services due to a boom in inbound tourism. Many businesses are seizing opportunities to showcase their strengths to foreign visitors, aiming to expand their markets and potentially explore international trade.

Details of OMOTENASHI Selection 2026

• - Application Period: January 9, 2026 - February 20, 2026
• - Selection Process: A two-tier evaluation system comprising document screening and physical product examination.
• - Total Awards Given: 149 entries were acknowledged, with 61 winning Gold Awards (including the 7 Grand Gold winners) and 5 in Special Awards categories.

Continuing Excellence

A trend has emerged where several entries have received recognition across multiple years, with seven businesses honored for their consistency in excellence. The OMOTENASHI Selection not only highlights outstanding products but also fosters a collective platform for these businesses to remain competitive in the market.

Supporting Local and Overseas Promotion

The rising number of foreign visitors to Japan has shifted their focus from merely sightseeing to experiencing authentic local production and offerings. The committee plans to support award-winning companies by facilitating connections with foreign buyers and expanding participation in international trade shows like the 'Shoppe Object' in New York. This initiative aims to empower small business owners to navigate overseas markets efficiently.

Upcoming Events

To celebrate the award announcements, a special exhibition will be held at 'ENGAWA ASAKUSA', a permanent establishment in Tokyo's Asakusa district, from July 2 to August 4, 2026. This event will showcase all seven Grand Gold Award products, enhancing accessibility for international tourists eager to experience Japan's craftsmanship.

Conclusion

The OMOTENASHI NIPPON initiative continues to bridge the gap between Japan's local artisans and the global market, emphasizing the importance of preserving and promoting the culture of 'OMOTENASHI' through exceptional products and experiences. The commitment to nurturing these partnerships illustrates a brighter future for Japan's small businesses on the international stage.

For more information on the OMOTENASHI Selection and a complete list of award recipients, visit the official website.