Exciting New Izakaya 'Shinjidai' Opens in Akabane on December 9, 2025

New Izakaya 'Shinjidai' Opens in Akabane

On December 9, 2025, 'Shinjidai,' a renowned izakaya with over 200 locations across Japan, will celebrate the grand opening of its Akabane branch. For the first four days, patrons can enjoy an incredible promotional offer: all drinks, except for the mega-sized ones, are available for just 94 yen (including tax) each! This limited-time event runs from December 9 to 12, exclusively for followers of the founder 'Sanonaoshi' on Instagram. Don't miss this amazing opportunity!

What Makes 'Shinjidai' Special?

1. The Iconic 'Denkushi'

One of the must-try items at 'Shinjidai' is the 'Denkushi,' a deep-fried chicken skin skewer that has sold 280 million pieces to date. Priced at only 50 yen (tax included), the Denkushi has become a fan-favorite, with customers often ordering an average of five pieces each due to its irresistible taste.

The Secret to 'Denkushi's' Deliciousness

- Chicken Skin: The excess fat is removed, leaving only the collagen, resulting in a perfect crispy and chewy texture.
- Special Sauce: Luxuriously infused with ginseng, known for its health benefits, the sauce effectively masks any unpleasant odors while providing a delightful sweet and savory flavor.
- Unique Spices: A soy-based spice blend that has zero sodium enhances the addictive quality of the skewer.

2. The 'Denkushi Pyramid'

Customers can order 'Denkushi' in pyramid shapes – 10 pieces (4 layers), 21 pieces (6 layers), or 36 pieces (8 layers). This pyramid presentation has become a cultural phenomenon at 'Shinjidai,' generating smiles and joy among diners. The 'Denkushi' carries the trademark of PHADS Co. Ltd, showcasing its unique status in the culinary world.

3. An Izakaya for Everyone

Dedicated to energizing a thousand neighborhoods, 'Shinjidai' has locations stretching from Hokkaido to Okinawa, with roughly 200 branches currently operating. The company believes that by creating izakayas, they are contributing to society in various ways, including boosting customer morale, generating employment, supporting consumption, preventing crime, and paying taxes. Their aim this time is to bring more vibrancy to the Akabane area!

4. Meet the Visionary Founder

Sanonaoshi, born on September 4, 1975, is a former professional soccer player with a unique background. Starting soccer at the age of 8 and representing his high school at national tournaments, he spent five years playing professionally in Brazil. After retiring due to injury at 25, he shifted gears to join his father's construction business, before ultimately entering the food and beverage industry in 2006, founding PHADS. The first 'Shinjidai' location opened in 2010, and under Sanonaoshi's leadership, the company has grown significantly.

Innovative Partnerships

In a groundbreaking move, PHADS has become a top partner for the respected soccer team Atletico Suzuka, with Sanonaoshi’s name set to feature on their uniforms in the 2025 season – a first in the industry.

5. Recognition in the Industry

'PHADS' has recently won the '2023 Restaurant Award,' honored for their swift decision-making and strategic team management, showcasing talent in organizational development and innovative marketing strategies.

More Than Just an Izakaya

With a commitment to providing authentic flavors at affordable prices, 'Shinjidai' attracts daily crowds of around 30,000 patrons with its popular dishes, such as:

- No. 1: Char-grilled domestic chicken 'Doru Yaki' – 480 yen (tax included)
- No. 3: Customizable 'Complicated Potato Salad Half' – 380 yen (tax included)
- Seaweed Celebration: '10x Seaweed Isobe Age' bursting with flavor – 380 yen (tax included)

About PHADS Co. Ltd

Founded in 2006, PHADS operates five restaurant brands across Japan, focusing on creating joyous environments where people gather. Their name combines the initials from Partner, Heart, Agora (now in Portuguese), Dream, and Sanonism (professional consciousness).