#Japan #Tokyo #Marketing Solutions #Appier #Agent-Based AI

The Future of Marketing: Insights from Appier's Agent-Based AI Event

On October 17, 2025, Appier Group, a leading AI-native software company, hosted a pivotal event in Tokyo. Focusing on their latest marketing solution—agent-based AI—the event attracted around 300 marketing specialists and industry professionals eager to explore this emerging trend. The event was particularly notable for a special dialogue featuring Audrey Tang, Taiwan's former Minister of Digital Affairs, which stimulated discussions around the integration of AI into marketing strategies.

Opening Remarks by CEO Chihang Yu

Tying the event's theme to his Harvard doctoral thesis, CEO Chihang Yu emphasized his long-standing belief in the potential of agent-based AI. His vision, rooted in the founding ethos of Appier, aims to leverage cutting-edge AI technologies to enhance corporate value. Yu's assertions underscored the company's commitment to innovating the marketing landscape through advanced AI solutions.

Insights from Audrey Tang

During the special talk, Audrey Tang provided valuable insights on the implementation of agent-based AI. She cautioned against creating scenarios where humans become entrapped in AI loops, advising instead for AI agents to be integrated into human processes. Her metaphor likened excessive human reliance on AI to a hamster wheel, emphasizing that such dependency could undermine human autonomy and capabilities.

Showcasing AI Agents in Action

The event featured an engaging presentation of Appier's newly launched AI agents, which are designed to assist in various marketing processes. Presenters from different sectors demonstrated how Appier's AI could help expand creativity, reduce costs, and deliver measurable results for client companies. The contributions of industry leaders—including Kazunari Sakane from F・O・International—shed light on practical applications and outcomes achieved through Appier's technology.

The Eight Featured AI Agents

In total, Appier unveiled eight specialized AI agents, each tailored to specific marketing functions: Coding, Director, ROI, Campaign, Sales, Service, Audience, and Insight. These agents, equipped with multilingual capabilities (Japanese, English, Korean, and Chinese), are set to launch sequentially across various markets, further demonstrating Appier's commitment to a full-funnel marketing strategy that meets diverse customer needs.

In addition to informational sessions, attendees also had the opportunity to engage in hands-on demonstrations of the AI agents in action, further solidifying their understanding of how these innovative solutions could be deployed in real-world scenarios.

Conclusion and Future Prospects

The recent event hosted by Appier not only highlighted the company's dedication to advancing AI technology in marketing but also showcased the potential of agent-based AI to revolutionize the industry. As the company continues to evolve, it remains focused on delivering flexible, scalable solutions that cater to businesses of all sizes.

For more information about the newly launched AI agents, or to inquire about how Appier can assist your business in enhancing marketing efficiencies and ROI, visit their official website: Appier Contact.

With the insights shared at this groundbreaking event, it’s clear that the future of marketing is not just about technology—the real innovation lies in harnessing AI to empower human creativity and decision-making in the dynamic landscape of modern business.