Enhancing Subaru's Fan Engagement Through Virtual Factory Tours Using 3D VR Technology

Canon Marketing Japan, headquartered in Minato, Tokyo, has taken a significant step to strengthen Subaru's engagement with its fans and the community by developing a virtual factory tour experience using the advanced 3D VR imaging system, the EOS VR SYSTEM. Through this immersive experience, viewers can witness the craftsmanship that embodies Subaru's unwavering commitment to "safety and enjoyment," thus enhancing their connection with the brand.

The recent pandemic restrictions and the ongoing modifications to Subaru's manufacturing plants have necessitated an innovative approach to factory tours. Previously, the Gunma Factory in Ota City had been hosting school visits and general public tours to showcase their technology and commitment to safety and environmental considerations. However, the production shift from gasoline vehicles to electric vehicles has limited access to the actual production site. In response to this challenge, Canon MJ has created a virtual environment that allows people to engage with Subaru's manufacturing process without physically being on site.

Immersive Virtual Reality Experience

Utilizing the EOS VR SYSTEM, Canon MJ provides an exceptionally lifelike virtual factory tour experience that gives visitors the feeling of being in the same environment as the production line. This system captures 180-degree 3D VR footage, allowing viewers to explore intricate details of the manufacturing process, including areas typically restricted to on-site guests, like the interior of painted vehicle bodies. This unique capability offers an enthralling insight into Subaru's meticulous attention to detail in their manufacturing ethos, emphasizing their values of cooperation between humans and robots, as well as their stringent safety measures.

In the visitor areas, Canon MJ has structured the environment so that guests can feel the proximity to the actual manufacturing process through high-definition 3D VR visuals. These visuals transport the audience into the heart of Subaru's operations, allowing them to appreciate the brand's commitment to quality and innovation.

Comprehensive Support and Future Directions

Canon MJ is not just delivering engaging visual content; they are providing a complete service package that includes content creation, distribution systems setup, and ongoing maintenance post-implementation. By leveraging their advanced imaging technology and expertise, Canon MJ aims to unveil the charms of Subaru's manufacturing processes that couldn't be fully conveyed through traditional factory tours, thereby creating new value.

Looking ahead, Canon MJ plans to blend virtual and real factory tours to further elevate the visitor experience. They will routinely update their visuals and equipment to establish a stable and sustainable operational framework for virtual tours, enhancing accessibility for visitors. Furthermore, beyond the factory tour scope, Canon MJ envisions expanding the usage of 3D VR content for workplace training purposes. This effort intends to foster a deeper understanding of work processes and streamline knowledge transfer within the company.

Moreover, the integration of XR technologies, which include VR, AR, MR, and SR, aims to support digital transformation in the manufacturing sector, optimization in design and development, and utility in marketing and educational fields.

Not limited to the manufacturing industry, Canon MJ looks ahead to deploying their 3D VR visual technologies across various sectors. Opportunities include remote property viewings in the real estate sector and immersive virtual tours in tourism, providing innovative experiences that transcend geographical and temporal constraints.

In conclusion, Subaru's initiative, powered by Canon MJ's EOS VR SYSTEM, represents a pioneering step in creating engaging experiences that not only fortify brand loyalty but also redefine the interaction between consumers and manufacturers in a rapidly evolving technological landscape. For anyone curious about these exciting offerings, more information and sample videos can be found on the Canon MJ website.