#Japan #Tokyo #Heijoen #Wagyu Burger #Shin-Nihonbashi

Celebrating Five Years of Wagyu Burger: The Launch of Shin-Nihonbashi Burger

Wagyu Burger, the renowned wagyu beef burger chain operated by Heijoen Co., Ltd., located in the heart of Nihonbashi, is excited to announce the launch of the Shin-Nihonbashi Burger on April 15, 2026. This product marks a milestone as the establishment celebrates its fifth anniversary. Known for its dedication to showcasing premium wagyu flavors, Wagyu Burger is set to elevate its offerings with a new creation that reflects Japan's rich culinary heritage.

About Wagyu Burger

Launched in April 2021, Wagyu Burger was conceived as a fresh concept by the popular yakiniku restaurant chain Heijoen, based in Adachi, Tokyo. The burger shop was designed to appeal to professionals in the Nihonbashi area and the growing number of international tourists visiting Japan. With the goal of communicating the deliciousness of wagyu beef in a more accessible way, the restaurant offers a unique dining experience characterized by Japanese flavors.

In addition to its standard wagyu 100% patties, Wagyu Burger also features 100% Kobe beef patties, which have gained international acclaim. This commitment to quality has enabled the brand to share the allure of wagyu with both domestic and international audiences.

New Menu Item: Shin-Nihonbashi Burger

To celebrate its fifth anniversary, Wagyu Burger will introduce the Shin-Nihonbashi Burger, priced at 1,780 yen (including tax), available for a limited time starting April 15, 2026. This burger is a modern reinterpretation of the previously offered Nihonbashi Burger, crafted with contemporary sensibilities in mind.

The new burger blends the delicate aroma of katsuobushi (dried bonito flakes), the rich taste of wagyu beef, and the subtle spice of sansho (Japanese pepper) to create a harmonious flavor journey. Each bite is designed to highlight the better aspects of these traditional ingredients while not overwhelming the palate.

Wagyu Burger has rethought how to assemble the burger to ensure an enjoyable and unhurried experience, leading the customer through the flavors in a delightful progression.

Commemorative Activities

Alongside the launch of the Shin-Nihonbashi Burger, Wagyu Burger will hold various limited-time celebratory promotions. Customers will receive a special anniversary sticker with their orders and will be served in original packaging featuring a unique design to commemorate the landmark event. Both the stickers and the special wrapping will be available while supplies last, making this an extraordinary occasion for burger lovers.

The Development Process

As Wagyu Burger approaches its fifth anniversary, the team took a moment to reflect on how to reinvent the appeal of wagyu in a way that resonates fully with today's diners. This contemplation led to the genesis of the Shin-Nihonbashi Burger, which is not merely a rehash of the past but a current representation of the gastronomic scene in Nihonbashi.

Rather than simply repeating history, the culinary creators focused on producing a burger that embodies the essence of contemporary Nihonbashi, ensuring that the flavors complement one another. The result is a burger that invites customers to take bite after bite, leaving them with a lasting memory of savory enjoyment.

Conclusion

With its focus on quality and innovative cuisine, Wagyu Burger is set to enrich the dining landscape of Nihonbashi further. The Shin-Nihonbashi Burger not only pays homage to traditional Japanese flavors but also showcases the restaurant’s commitment to excellence. Mark your calendars for April 15, 2026, to experience this limited-time offering, as Wagyu Burger continues to celebrate the nuances and delights of wagyu beef.

Store Information

• - Name: Wagyu Burger, COREDO Muromachi Terrace
• - Address: 1F COREDO Muromachi Terrace, 3-2-1 Nihonbashi Muromachi, Chuo-ku, Tokyo 103-0022
• - Phone: 03-6665-6929
• - Hours: 11:00 AM - 10:00 PM (Last Order 9:30 PM)
• - Closed: According to facility rules
• - Access: 1-minute walk from JR Sobu Main Line Shin-Nihonbashi Station / 2-minute walk from Tokyo Metro Ginza Line Mitsukoshimae Station

For more information, visit Wagyu Burger's official website.