#Japan #Tokyo #Dentsu Research #TechTouch #Suzuki

Accelerating Digital Transformation at Suzuki with Dentsu Research and TechTouch

Dentsu Research Inc., a leader in technological advancements that drive the evolution of businesses and society, has recently announced a collaboration with TechTouch, a prominent provider of digital adoption platforms, to accelerate Suzuki's digital transformation (DX) initiatives. By implementing the TechTouch platform, both companies aim to enhance the user interface (UI) and user experience (UX) of crucial internal systems including expense management, human resources, and Product Lifecycle Management (PLM).

Comments from Suzuki's IT Department Head

Aki Nonaka, head of the IT department at Suzuki, emphasized the importance of enhancing user convenience and streamlining operations as critical components in the company’s DX strategy. He noted that the introduction of TechTouch would facilitate self-service solutions and reduce inquiries through its operation guide and automation features, thereby fostering widespread adoption of the systems across the company. Nonaka added that the visibility of usage data through analytical functions would allow for continuous improvements, which is essential for sustaining Suzuki's competitive strength.

Background and Reasons for Implementing TechTouch

Since its inception, Suzuki has committed to a production philosophy characterized by the principles of 'small, few, light, short, and beautiful’. This philosophy has propelled the company’s DX efforts, resulting in a significant elimination of waste, including a reduction of overtime by 35%. As part of its ongoing initiatives to boost operational efficiency further, three critical internal systems were chosen for the integration of TechTouch, aiming to alleviate employee stress associated with system usage while establishing a more engaging and efficient UI/UX.

The TechTouch platform allows for the creation of operation guides that can be displayed directly on web system screens, empowering employees to engage in intuitive input operations while also ensuring complicated tasks can be completed with accuracy and confidence. This capability has been crucial in meeting Suzuki’s need for enhanced internal operational efficiency and has won favorable evaluations that led to the platform's adoption.

Effects of Implementing TechTouch in Expense Management, HR, and PLM Systems

The deployment of TechTouch has resulted in a notable decrease in internal inquiries and input errors. Particularly, the platform enables the display of company regulations on-screen, which is difficult to achieve through conventional package system customization. Alerts are generated when users deviate from specified input rules, thus providing flexible support tailored to Suzuki’s needs. In the area of technical information management, integration of UI and manual links in scenarios where users often struggle fosters better utilization of existing assets.

Future Plans

In the future, Suzuki intends to optimize its systems further to allow employees to leverage these tools seamlessly, dedicating more time to their core business functions. Additionally, the objective is to maximize the return on investment for various operational management systems so they can fully realize their intended purposes and benefits. TechTouch is also set to be implemented in systems aimed at factory personnel, reinforcing Suzuki's commitment to advance its digital transformation across the organization.

About Suzuki Motor Corporation

Founded in 1909, Suzuki began as a loom manufacturer and has since transformed into a global leader in automotive and mobility solutions, including four-wheeled vehicles, motorcycles, outboard motors, and electric wheelchairs. Suzuki emphasizes sustainability, engaging in initiatives like a biomass project in India, striving to perfect small mobility solutions while aligning its operations with broader infrastructural goals in society. Learn more about Suzuki.

About TechTouch, Inc.

TechTouch is recognized as Japan's leading digital adoption platform provider with over ten million users, including major corporations and government agencies. Its capabilities allow for low-code guide creation facilitating smoother user experiences. The platform has received accolades, including the Good Design Award and J-Startup recognition from the Ministry of Economy, Trade, and Industry. TechTouch is advancing its features to enhance AI functionalities and providing support for various enterprises in efficient IT utilization. Learn more about TechTouch.

About Dentsu Research Inc.

Dentsu Research operates with the vision of 'HUMANOLOGY for the future', blending system integration, consulting, and think tank functions to address societal challenges through technology. Committed to cross-innovation, the company continues to reshape its offerings, leveraging technological advancements and societal insights to create new value for society. Learn more about Dentsu Research.