#Japan #Hamamatsu #Wellness Tea #Shizuoka Matcha #Fan Picking

Wellness Through Tea: Shizuoka Matcha Therapy

Fan Picking Co., Ltd., based in Hamamatsu City, Shizuoka Prefecture, is set to introduce its innovative wellness brand, Shizuoka Matcha Therapy, at two significant events in 2026. The company aims to redefine the consumption of Japanese tea by presenting it as a form of well-being rather than just a beverage. With the upcoming IVS2026 Startup Market on July 1, 2026, in Kyoto, and the Shizuoka Wellness Foods Expo 2026 on July 23-24, 2026, in Shizuoka City, attendees will have a unique opportunity to explore the intersection of wellness and traditional Japanese tea.

About Shizuoka Matcha Therapy

Shizuoka Matcha Therapy emphasizes the multi-sensory experience of enjoying tea. Its goal is to cultivate new wellness habits by tailoring tea experiences to individual needs, promoting mindfulness and rejuvenation in everyday life. The brand is also focused on developing an AI-driven service called Tea Counseling AI, which will provide personalized tea recommendations based on users' preferences and wellness goals. This innovative approach is expected to position Shizuoka Matcha Therapy at the forefront of tea-related wellness globally.

Upcoming Events

IVS2026 Startup Market

On July 1, 2026, Shizuoka Matcha Therapy will exhibit at the IVS2026 Startup Market, a major platform that brings together startups, investors, and enterprises. During this event, attendees will witness the unveiling of Shizuoka tea's potential and its role in promoting wellness. The venue will be the Miyako Messe, located at Kyoto City Kanyokan, 9-1 Okazaki Nariyatsuji, Sakyo, Kyoto Prefecture. This market serves as a hub for innovation, making it an excellent opportunity to showcase Shizuoka's rich tea heritage and explore its new wellness dimensions.

Shizuoka Wellness Foods Expo 2026

Scheduled for July 23 and 24, 2026, the Shizuoka Wellness Foods Expo will showcase local food tech and wellness business initiatives. Fan Picking Co., Ltd. will present an engaging display of Shizuoka tea, encouraging visitors to experience wellness through the flavors and aromas of local varieties. The exhibition will be held at the Gran Ship 6F in Shizuoka City.

Limited Edition Tea Offerings

At both events, Shizuoka Matcha Therapy will offer a selection of exclusive, limited-edition teas sourced directly from local producers. Notably, visitors can enjoy the rich flavors of Okumidori, a premium gyokuro from Asahina, and award-winning Harumidori and Inaguchi teas from Kawane. Limited to five customers per variety, these premium teas will be available at special prices, providing a unique opportunity for attendees to savor authentic Shizuoka tea. The characteristics of each tea highlight the diverse taste profiles of the region, diverging from the widely consumed “Yabukita” variety.

1. Okumidori Gyokuro: Cultivated in the historic Asahina region, this gyokuro is renowned for its rich umami and subtle sweetness, with a deep green hue. Its careful cultivation process results in a refined flavor and aroma.
2. Harumidori Sencha: Awarded for its excellence, this light-steamed tea offers a delicate sweetness and a refreshing aftertaste, providing a perfect introduction to those looking to explore the nuances of Shizuoka's teas.
3. Inaguchi Sencha: This tea is characterized by its unique herbal notes and a refreshing finish, making it a delightful choice for both tea enthusiasts and newcomers.

These exceptional teas reflect the craftsmanship and tradition that Shizuoka is known for, inviting visitors to appreciate the art of tea drinking.

Wellness and Tea: Expanding Globally

In recent years, Japanese tea, especially matcha, has gained recognition worldwide as a symbol of a healthy and refined lifestyle. Shizuoka Matcha Therapy aims to elevate Japanese tea beyond mere consumption, presenting it as an enriching experience that incorporates aroma, timing, and storytelling. As the brand develops, it intends to expand internationally through various partnerships and wellness programs, aiming to promote not just tea but a holistic lifestyle centered around wellness.

Anticipation is building for the introduction of the enhanced Tea Counseling AI, which promises to revolutionize personalized tea experiences for consumers and businesses alike. Additionally, a collaborative retreat event is planned for September 2026 in Nagano Prefecture, further solidifying Shizuoka's position in the wellness market.

For more insights and updates, visit the official sites of Shizuoka Matcha Therapy (Website) and Fan Picking Co., Ltd. (Website). As Shizuoka Matcha Therapy continues to expand its mission of integrating wellness into daily life through tea, the expectation for its future offerings is high. Join the movement and experience the balance of mind and body through the unique flavors of Shizuoka tea.