#Japan #Shibuya #Japanese Culture #Kanzashi #Wargo

Introducing Wargo's New Cat-Shaped Ceramic Hairpins

From the renowned kanzashi brand, Kanzashi-ya Wargo, comes an exciting addition to their collection: the whimsical cat-shaped ceramic hairpins. Under the vision of 'Bringing Japanese Culture to the World', the company, Wako Co., Ltd. based in Shibuya, Tokyo, has earned a reputation for providing a wide range of traditional Japanese items such as hairpins, umbrellas, chopsticks, and spa goods across various outlets nationwide.

Starting March 27, Wargo will offer these new ceramic hairpins both at their physical stores and on their e-commerce site, The Ichi. The delightful design features a round, chubby cat silhouette that is both enchanting and fashionable, instantly adding a playful touch to any hairstyle.

Innovative Design

The new cat-shaped hairpins come in various shades, maintaining the gentle texture characteristic of ceramic. Enhancing their charm, these hairpins sport a unique aurora treatment that changes its appearance based on the angle, providing a magical and endearing look reminiscent of cats adorned with shimmering light particles.

The collection includes colors such as Iridescent White and Iridescent Pink, which softly reflect light, as well as luxurious mirror finishes in Gold and Silver. Each option showcases a diverse palette, and there are even more choices available for the hairpin's shaft color to create a harmonious look that accentuates the delightful cat silhouette.

For instance, the cat-shaped ceramic hairpin in gold offers a touch of elegance, while the silver model emanates a sense of charm. The Iridescent Pink and Iridescent White variants strike a delicate balance between playfulness and sophistication, and the dark tone of the black steel variant lends an edgy twist.

Product Details

• - Price: 4,840 yen (tax included)
• - Size: Approx. 12 cm in length - 2 cm (height) and 1.8 cm (width) for the motif
• - Material: Ceramic, brass

These hairpins are not just accessories; they embody the spirit of Japanese craftsmanship and modern design, making them perfect for both traditional and contemporary settings.

About Kanzashi-ya Wargo

Kanzashi-ya Wargo stands as Japan's leading handmade kanzashi specialty store, uniquely merging traditional craft with modern aesthetics. Each step in the creation process—from planning, design, production, web design to sales—is managed in-house. This approach fosters a commitment to quality production that prides itself on authenticity and craftsmanship.

Connectivity and Social Media

To explore more about the exquisite offerings from Wargo, visit their official website or follow their updates on social media through Twitter and Instagram.

About Wako Co., Ltd.

Wako Co., Ltd. is committed to promoting Japanese culture through innovative lifestyle proposals. By offering unique products that reflect Japanese traditions, the company aims to create opportunities for both domestic and international audiences to connect with Japan's rich heritage. They operate multiple brands—including Hokusai Graphics, Kanzashi-ya Wargo, and Musumusu—while also managing an e-commerce platform The Ichi. The company continues to expand its venture into OEM projects and hospitality services, ensuring that the cultural tradition of Japan remains a vital part of modern commerce.

Company Overview

• - Company Name: Wako Co., Ltd.
• - Stock Code: 9271 (Tokyo Stock Exchange)
• - CEO: Tomohiro Mori
• - Established: February 2003
• - Employees: 177 (including part-time)
• - Capital: 443,651,518 yen (including capital reserve)
• - Business Scope: Product planning, design, manufacturing, store design and operation, web design, e-commerce management, and consulting services.
• - Subsidiary: Maiguru Co., Ltd.
• - Website: Wako Group
• - Brand Info: Wargo Blog