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Oswald's Dazzling Debut in Fashion at Sapporo Collection 2026

In an unexpected twist, the comedic duo Oswald is making waves in the fashion industry by participating in the upcoming UP-T Presents SAPPORO COLLECTION 2026 SPRING/SUMMER, one of Hokkaido's largest fashion events. Scheduled to be held on May 17, 2026, at the Sapporo Convention Center in Shiroishi Ward, Sapporo, this collaboration with the TV program 道産人間オズブラウン (Ozubrown) is generating significant buzz.

The high-profile fashion show will feature Oswald members Yuu Hatanaka and Shunsuke Ito as they take on the challenge of entering Hokkaido's fashion sphere. With their signature humor, they aim to “invade” the scene, marking their debut on the runway. The duo's journey will be captured in two episodes of Ozubrown leading up to the event, showcasing their preparation, including walking lessons and snippets from the event itself. The first episode is set to air on May 10, 2026, giving viewers a sneak peek into their fashion venture.

What is the Sapporo Collection?

The Sapporo Collection, often abbreviated as Satsucolle, is a renowned fashion and cultural event that has gained prominence since its inception in 2007. Now celebrating its 24th edition, it focuses on invigorating Hokkaido’s apparel and beauty industry by showcasing local talent and promoting their unique offerings. In the previous event held in November 2025, over 120 performers participated, pulling in a staggering 3,470 attendees and numerous online viewers, marking it as a highly successful affair.

With the theme “STARLIGHT” this year, the event aims to resonate with other celebrations, particularly the OKINAWA COLLECTION 2026, happening in June. This theme embodies the spirit of diverse individualities coexisting and creating new values, encapsulating the ideal urban image of Sapporo while fostering connections with Okinawa.

Behind the Scenes: Ozubrown

Ozubrown, a popular television show on STV (Sapporo Television Broadcasting), focuses on uncovering the hidden gems of Hokkaido. The comedic talents of Oswald join forces with the duo Tom Brown in a lively quest to showcase local attractions. From gourmet delights to unique products, they are on a mission to thoroughly explore Hokkaido’s treasures, creating an engaging platform to reveal the region's promising future.

Event Details

Title:

UP-T Presents SAPPORO COLLECTION 2026 SPRING/SUMMER

Date:

May 17, 2026

Venue:

Sapporo Convention Center (Higashi-Sapporo 6-1-1, Shiroishi Ward, Sapporo, Hokkaido)

Tickets:

General sales start on February 13, 2026. The Premium Seats are already sold out, but A Seats are available for 7,000 yen (tax included).

Conclusion

With the entry of Oswald into the fashion realm, the Sapporo Collection is set to become a must-attend event. As they mix humor with haute couture, they promise a unique and entertaining experience at Satsucolle 2026. The spotlight on local talent combined with its cultural inspirations ensures that this upcoming event will shine brightly, not just in Hokkaido, but also across Japan and beyond.

For more information, visit the official website of Sapporo Collection.