#Japan #Tokyo #Lotteria #Hokkaido Cream #Sō Ice Cream

Introducing the New 'Sō Luxurious Rich Purin'

Lotteria Co., Ltd. is launching an advanced version of its much-loved purin-flavored ice cream, ‘Sō Luxurious Rich Purin,’ on December 16, 2025, exclusively in convenience stores nationwide. This new version retains the essences of the original flavor while incorporating premium Hokkaido cream and a special burnt caramel sauce to enhance the taste.

An Elevated Ice Cream Experience

The ‘Sō Luxurious Rich Purin’ offers a unique eating experience characterized by tiny ice particles that provide a refreshing finish in addition to a delightful creamy texture. When you take your first bite, you'll be struck by the richness of the purin flavor and the tantalizing burnt caramel sweetness, creating a combination that is both indulgent and light.

What Sets It Apart?

• - Special Burnt Caramel Sauce: This unique sauce is used for an intense, bittersweet flavor profile that beautifully complements the creamy purin ice cream.
• - Hokkaido Cream: Known for its high quality and rich taste, Hokkaido cream is incorporated into the ice cream, promising an indulgent experience.
• - Rich Flavors: By using an ice milk standard, this treat remains rich while still delivering a satisfying dairy taste.

Quality You Can Taste

This ice cream isn’t just about flavor; it’s designed to leave a lasting impression in every bite. The special texture created by tiny ice particles ensures a melt-in-your-mouth experience, and the balance between the rich flavor and light finish is something that is hard to resist.

Each spoonful of the ‘Sō Luxurious Rich Purin’ ice cream offers satisfaction right from the moment you taste it. The layering of flavors makes this a well-rounded treat that will appeal to both purin fanatics and those who appreciate quality ice cream.

Meet the Developers

In an interview, Hiroyuki Maruko, the head of the ice cream planning department, expressed excitement about bringing back the purin flavor. “The original purin flavor was so incredibly popular that it sold out within no time at retail. We received numerous requests from consumers, insisting on its return, and we wanted to satisfy those voices with our latest creation.” He revealed that this moment of indulgence is perfect for reflecting on the past year and rewarding oneself, especially around the busy month of December.

Celebrating Year-End with Sō

As the year comes to a close, it’s only natural to seek out a moment of luxury to celebrate accomplishments. The addition of Hokkaido cream and a rich burnt caramel sauce raise the standard of this ice cream to new heights, promising a memorable taste experience.

The developers believe that every bite is a means to recall cherished memories of the past year while being uplifted by the comforting flavors. “We hope that as you enjoy this ice cream, it leaves you feeling refreshed and positive as you wrap up the year,” remarked Maruko enthusiastically.

Special Campaign

To further celebrate, Lotteria is running a special campaign, inviting customers to share a kanji character that represents their year in a contest on SOCIAL MEDIA. Participants have a chance to win delightful Sō gift packs.

Contest Details:

• - Period: December 4, 2025 - December 11, 2025
• - How to Enter: Follow Lotteria’s official social media account and share the kanji on Sō’s packaging.
• - Prizes: 25 winners will receive Sō gift packs.

Join Lotteria in this delicious celebration of memories and indulgences. Enjoy your ‘Sō Luxurious Rich Purin’ in what promises to be a wonderful year-end treat!