#Japan #Tokyo #biodiversity #Fish Pass #ecosystem monitoring

Fish Pass Introduces Innovative Ecosystem Monitoring System

Fish Pass, headquartered in Sakai City, Fukui Prefecture, is set to showcase its groundbreaking Ecosystem Monitoring System at the Small and Medium Enterprises New Manufacturing and Service Exhibition from December 16 to 18, 2025, at Tokyo Big Sight. This unique system offers an environmentally friendly way to analyze water ecosystems using just a glass of water, facilitating biodiversity visibility.

Exhibition Overview

Theme: "Can It Help Understanding Bear Populations!? Ecosystem Monitoring System"

As concerns over biodiversity conservation and nature positivity escalate globally, the significance of investigating inland water ecosystems, such as rivers and lakes, is becoming more crucial. Traditional methods, relying on expert field surveys and paper-based records, often presented challenges in terms of labor intensity and time consumption. The Ecosystem Monitoring System presented by Fish Pass resolves these issues by integrating environmental DNA analysis with digital transformation (DX).

Features of the Ecosystem Monitoring System

1. Digital Transformation in Field Operations

This system digitizes the survey and resource management processes conducted by inland water fishery cooperatives, eliminating the reliance on paper-based operations.

2. Environmental DNA Analysis Integration

Simply collecting a water sample enables the identification of fish species present, aiding in the discovery of rare species and the early detection of invasive ones.

3. Wide-ranging and Quantitative Evaluation

The system allows for extensive and quantitative biodiversity assessments, which were challenging with conventional methods, thereby enhancing ecological studies across broader regions.

fish Pass's Three Key Strengths

1. One-stop System with In-house Analysis Center

Through collaborative research with universities, Fish Pass has integrated state-of-the-art environmental DNA analysis technology into its services, ensuring swift and accurate analytical results.

2. Nationwide Fishing Cooperative Network

By partnering with fishing cooperative communities through its fishing license sales platform, Fish Pass has built a vast sampling network across the nation.

3. Proprietary Analysis Technology (Patented)

Complex ecological data is transformed into easily comprehensible reports for individuals without specialized knowledge, utilizing a DX-driven analysis report system that is patented, setting Fish Pass apart from competitors.

Details of the Exhibition

We invite you to visit our booth (A09) and experience next-generation ecosystem monitoring solutions firsthand.

• - Exhibition Name: Small and Medium Enterprises New Manufacturing and Service Exhibition
• - Date: December 16 (Tuesday) - 18 (Thursday), 2025
• - Hours:

- December 16: 11:00 AM - 5:00 PM
- December 17: 10:00 AM - 5:00 PM
- December 18: 10:00 AM - 4:00 PM

• - Venue: Tokyo Big Sight, East Halls 7 & 8
• - Booth Number: A09
• - Admission Fee: Free
• - Organizer: National Federation of Small Business Associations
• - Official Site: Exhibition Official Site
• - Fish Pass Exhibitor Page: Fish Pass Exhibitor Info

About Fish Pass

Fish Pass offers a digital platform connecting local communities to anglers, facilitating easy online purchases of fishing licenses. The platform is equipped with features that ensure a safe and enjoyable fishing experience. Users can purchase licenses at any time, check fishing conditions, receive notifications about potential hazards like sudden water level changes, and automatically get insurance coverage with every fishing license purchased, all adding to a seamless fishing experience.

More about our services can be found on our Service Website.

Company Overview

Founded in October 2016, Fish Pass operates under the principle of connecting river ecosystems, fishery cooperatives, anglers, and local communities to create a thriving and rich environment. We strive for sustainable inland fisheries and regional revitalization by utilizing IT and promoting biodiversity through our environmental DNA initiative. The company is committed to contributing toward a sustainable society by providing scientific support for resource management and visualizing natural capital.

• - Company Name: Fish Pass, Inc.
• - Location: 6th Floor, Fukui Prefecture Industrial Information Center, 3-7-1-16 Kumado, Maruoka Town, Sakai City, Fukui Prefecture
• - CEO: Seihiro Nishimura
• - Business Areas: Development and operation of the fishing license sales system "Fish Pass", environmental DNA survey services, and more.
• - Corporate Website: Corporate Website

Contact Information

For inquiries, please reach out to the Fish Pass Public Relations department.

• - Phone: 0776-67-7335
• - Email: [email protected]