Temu and CODICI Unite to Enhance Consumer Safety in E-Commerce

In a groundbreaking collaboration announced on September 16, 2025, Temu, the global e-commerce platform operated by Whaleco Technology Ltd., has partnered with the Centre for Citizens' Rights (CODICI) to bolster consumer protection. This partnership signifies a commitment to consumer safety and product compliance, reflecting the growing importance of trust in the digital marketplace.

Goals of the Collaboration

The five-year agreement between CODICI and Temu aims to establish a structured approach towards advancing consumer transparency and fostering ongoing dialogue with various stakeholders involved in consumer protection. Central to this partnership are the following initiatives:

1. Joint Monitoring Program: CODICI and Temu will conduct annual meetings to evaluate and improve the existing product compliance measures on Temu's platform. This proactive strategy is designed to ensure that the platform meets high standards of product safety and quality.

2. Escalation Channel: A dedicated escalation channel will be set up, managed by legal and technical representatives from both organizations. This channel will address critical product safety concerns promptly, ensuring that any risks are assessed and mitigated quickly.

3. Joint Participation in Initiatives: The partnership will also see both parties collaborating on initiatives aimed at combating counterfeiting and greenwashing. By participating in these institutional efforts, the partners will promote product compliance and drive meaningful progress towards creating a safer digital ecosystem for consumers.

Through these measures, CODICI and Temu hope to set an industry standard that enhances consumer trust and safety across e-commerce platforms.

About the Partners

Temu

Temu positions itself as a global e-commerce platform connecting consumers with millions of manufacturers, brands, and business partners. Operating in over 90 markets worldwide, Temu emphasizes affordability and quality, enabling customers to enhance their lives through diverse product offerings.

CODICI

CODICI has a rich history of advocating for citizens' rights, having served the community for over 30 years. This Italian association provides support and assistance to consumers and is a part of significant consumer networks, including the BEUC network and the National Council of Consumers and Users in Italy.

The Importance of this Partnership

As online shopping continues to grow rapidly, the need for enhanced consumer protection mechanisms becomes increasingly critical. This partnership signifies a shift towards a more responsible digital marketplace, where consumers can feel assured about the products they purchase online.

By collaborating, Temu and CODICI are positioning themselves as leaders in e-commerce consumer protection, setting benchmarks that may inspire similar initiatives across the industry. As the e-commerce landscape evolves, this partnership exemplifies the proactive steps being taken to ensure that consumer safety remains a top priority, aligning with the expectations of today's informed shopper.

In conclusion, the union of Temu and CODICI marks a significant stride towards building a safer e-commerce environment. With continuous efforts and shared practices, they aspire to not only enhance consumer protection but also foster a culture of transparency that benefits everyone involved in the digital marketplace.