#Japan #Tokyo #Diamond Engagement Ring #JJA #アン ミカ

New Catchphrase for Diamond Engagement Rings

The Japan Jewelry Association (JJA), located in Taito, Tokyo, has officially announced a captivating catchphrase and a symbolic icon for diamond engagement rings. The catchphrase, "Isn't it okay to shape your love?" will accompany the intricate design of a new icon, merging the idea of love with a heart motif, creating a more profound and memorable message surrounding the significance of engagement rings in pivotal life moments like proposals and engagements.

Journey to the Catchphrase Selection

This engaging catchphrase emerged from a public call for entries conducted between January 15 and April 30, 2025. Out of a total of 2,983 submissions, it was selected by a judging committee consisting of members from the bridal diamond subcommittee, twenty Gen Z representatives, and special guest judge, Ann Mika, who is also a JJA jewelry ambassador. After a thorough evaluation process, the catchphrase was finalized, honoring the impressive entry by Yusuke Ootori.

Winning Catchphrase: "Isn't it okay to shape your love?"

Winner: Yusuke Ootori

Special judge: Ann Mika

In recognition of their winning submission, the award recipient will receive a delightful "Luxury Jewelry Assortment Box".

Sponsors for the Luxury Jewelry Assortment Box

The luxury assortment box will include exquisite jewelry pieces from various brands, as listed below:

• - K18 Pearl Earrings (LUNASOL) provided by Uto Pearl Co., Ltd.
• - K18PG Amethyst Diamond Necklace by YAMAHO Co., Ltd.
• - Pt Diamond Necklace (nu-ve) by IMAYO Co., Ltd.
• - Pt Diamond Pendant Necklace (NAGAHORI) by NAGAHORI Co., Ltd.
• - Pt Sapphire Pendant Necklace from Tokyo Kihou Co., Ltd.
• - K18 Diamond Pendant Necklace (NINA RICCI) by SJ Jewelry Co., Ltd.
• - K18 Diamond Bracelet by Goko Shokai Co., Ltd.
• - K18 Free Size Brown Diamond Ring (KOHSAI) by Kou-Sai Co., Ltd.
• - K18 Brown Diamond Ring (Kashikei Muku) by Kashikei Co., Ltd.
• - 5g Gold Small Bar by Tokuriki Main Store
• - SV Sunstone Ring and SV Cross Ring (Resol) from Tokyo Pearl Co., Ltd.

Future Promotional Activities

The newly adopted catchphrase and icon will be prominently featured at two upcoming events:

• - TOKYO JEWELRY FES (August 1-3, 2025) at JJA's booth.
• - Japan Jewellery Fair 2025 (August 27-29, 2025), which will include a talk show by special judge Ann Mika on August 29 from 11:00 AM to 12:30 PM.

In conclusion, the JJA is excited to promote this heartfelt catchphrase and icon further, with plans for trademark registration underway. Stay tuned for more updates as we approach these significant events.