#USA #Southlake #Sabre Corp #Emirates #NDC Content

Sabre Expands Travel Options with Emirates' NDC Content

Sabre Corporation, a prominent software and technology provider in the travel industry, has announced the distribution of Emirates' New Distribution Capability (NDC) content to travel agencies. This new collaboration aims to broaden the range of travel options available to agencies, enabling them to access real-time, personalized offers tailored to travelers' preferences.

By seamlessly integrating Emirates' NDC offers into its platform, Sabre provides a streamlined approach for travel agencies and corporate buyers to compare and book options. Leveraging advanced APIs, Sabre Red 360, the flagship booking application, and GetThere, the online booking tool, will allow users to easily shop, book, and manage Emirates' NDC content alongside traditional offerings. This integration includes various personalized travel choices enriched with dynamic pricing and ancillary services, adapting to the growing desire for customized travel experiences.

Kathy Morgan, Sabre's Vice President of Product Management – Distribution Experience, expressed excitement about the introduction of Emirates' NDC content. She stated, "By incorporating Emirates' offerings into our marketplace, we reinforce our commitment to adapting our solutions to meet the evolving needs of our customers. We are dedicated to fostering innovation in a dynamic travel environment, ensuring efficient access to multi-source content, including NDC."

This strategic move by Sabre not only emphasizes its capacity to implement NDC standards but also enhances its competitive edge within the travel technology landscape. Recently, Sabre has expanded its NDC distribution network to include major airlines such as Air Canada, Etihad Airways, and Hawaiian Airlines, establishing a robust NDC infrastructure. This framework empowers airlines to provide richer, more engaging travel experiences through third-party distributors and travel agencies.

Amit Khandelwal, Senior Vice President of Revenue Optimization Technology, Distribution, and Order Management at Emirates, shared insights on the partnership. He noted, "By collaborating with Sabre, we ensure that our travel agency partners can access Emirates' dynamic offers effectively. This alliance enhances customer service by offering a seamless booking experience and a broader selection of travel options tailored to individual preferences."

As a leader in NDC capabilities, Sabre differentiates itself from competitors by addressing both distribution needs and airline IT solutions. The introduction of SabreMosaic™, an innovative airline retailing platform, signifies a shift towards real-time dynamic content creation and retailing via direct distribution channels and third-party sellers, reinforcing Sabre’s position in the evolution of travel technology.

Sabre Corporation, headquartered in Southlake, Texas, connects over 160 countries worldwide through state-of-the-art technology solutions, providing airlines, hoteliers, travel agencies, and more with tools to optimize their travel offerings. Emirates, a renowned airline since its inception in 1985, continues to captivate travelers with its modern fleet and exemplary service, fostering a global network that enhances customer satisfaction.

This partnership between Sabre and Emirates not only promises enhanced accessibility and personalization in travel options but also underlines a significant advancement in the travel industry's push towards more integrated and responsive booking systems.