Yoshikei Meal Kit Service Unveils Comprehensive Menu Overhaul to Enhance Customer Experience

Yoshikei Meal Kit Service Comprehensive Menu Overhaul

Yoshikei Group, located in Shizuoka City, Japan, is set to revamp its meal kit delivery service, enhancing the dining experience for customers nationwide. The new menu, launching on September 29, 2025, is part of Yoshikei's commitment to providing delicious and enjoyable meals. The new structure and menu have been designed under the overarching theme of "Creating Smiles from Cooking."

Overview of the Revamp

- Launch Date: September 29, 2025
- New Menu Book Name: Transitioning from "Smiley Meal" to "Smile & Table"
- Menu Changes: An overhaul of all existing meal options
- Website: Yoshikei Official Site

This fresh name, "Smile & Table," encapsulates the essence of spreading more smiles through the dining experience. The revamped service aims to make cooking fun, inspire family conversations, and add little daily joys that support a vibrant home life.

The Motivation Behind the Revamp

The foremost goal of this menu redesign is to focus on enhancing taste. Since its inception, Yoshikei has provided convenience and health benefits but has decided to return to its roots by prioritizing meals that are genuinely delightful for families. The core strategy behind this flavor-centric approach involves a comprehensive overhaul of the menu development process.

To achieve this, Yoshikei is restructuring its chefs and nutritionists' operational framework, enabling them to collaborate closely with designated producers. This ensures that customer perspectives are integrated into the menu design process. By revising and improving existing operational practices, Yoshikei's flexibility is increased, allowing them to respond better to customer preferences.

Additionally, the effort emphasizes ease of preparation, taking customer needs into account regarding cooking methods and ingredient use. To cater to varied customer lifestyles and preferences, four new concepts have been developed, each overseen by dedicated producers. This structure ensures consistent messaging from the idea stage through menu development and promotion.

New Concepts and Menu Selections

The revamped menu offers four new concepts that encourage customers to choose meals that align with their lifestyles and values:

1. Focus on Nutritional Balance and Health

- Course Names: Smiley Meal / Standard Meal

- Smiley Meal: Easy recipes that support daily cooking without stress.
- Standard Meal: Aimed at those who desire flavorful meals with additional culinary effort.

2. Emphasis on Caloric and Nutritional Value

- Course Name: Balance Meal

A balanced option that ensures deliciousness while managing caloric intake, salt, and vegetable portions. Each meal provides around 400 calories and helps meet about half of the daily vegetable target.

3. Prioritizing Convenience and Efficiency

- Course Names: Cut Meal / Timely Meal

Time-saving meals for busy schedules.
- Cut Meal: Pre-cut ingredients with a preparation time of around 15 minutes.
- Timely Meal: Easy cooking options using a microwave or hot water with no chopping required, taking about 10 minutes to prepare.

4. Focus on Novelty and Enjoyment

- Course Name: Fun Meal

A vibrant course featuring recipes curated by renowned restaurants and chefs, designed to bring excitement to the dinner table and enhance the evening meal experience.

Yoshikei: A Pioneer in Meal Kit Delivery Services

For nearly 50 years, Yoshikei Group has been developing menus that adapt to lifestyle changes, continuously supporting dining experiences across Japan. In 2019, the company's zero re-delivery initiative won the prestigious Minister of the Environment Award as part of the COOL CHOICE LEADERS AWARD 2018. The company has been recognized for its achievements, including holding the top position in the food delivery sales ranking for 16 consecutive years.

In September 2023, Yoshikei was awarded the 32nd Food Safety and Environmental Contribution Award by the Japan Food Newspaper Group, further establishing its commitment to environmentally friendly service delivery. The company also received accolades from the Japan Mothers Association for its convenience and helpfulness for families.

Looking ahead, Yoshikei continues to pursue its mission to create enjoyable dining experiences and bright households, maintaining its focus on safety, quality, and delightful meals.