Experience Luxurious Living with CREVIA’s Fragrance 'Memories of Blue'

CREVIA Unveils Original Fragrance 'Memories of Blue'

伊藤忠都市開発株式会社, headquartered in Minato City, Tokyo, has partnered with Scent Company, a brand specializing in scent marketing based in Osaka, to bring forth an exquisite fragrance aptly named 'Memories of Blue'. This fragrance is not only a scent but a sensory portrayal of the luxurious lifestyle that CREVIA represents.

The Essence of 'Memories of Blue'

The fragrance embodies the refined and tranquil aesthetics of living at CREVIA. It's crafted to enhance the appeal of the residences, allowing the essence of home to resonate beyond visual cues into the olfactory realm. 'Memories of Blue' aims to leave a lasting impression by elevating the overall spatial experience, with a scent designed to remind residents and visitors alike of the peaceful luxury the brand stands for.

This signature scent is currently featured in CREVIA’s model galleries, specifically at Gallery CREVIA Shinjuku and Gallery CREVIA Yurakucho Itocia. To commemorate the launch of this fragrance, new residents of CREVIA apartments will receive a reed diffuser infused with 'Memories of Blue', while visitors to the gallery will get mini room sprays as a memento.

The Concept Behind the Name

The name 'Memories of Blue' draws inspiration from CREVIA’s signature blue color, symbolizing a tranquil memory that quietly envelops the visitors. This nomenclature reflects the intention to create not just a fragrant atmosphere but a lasting impression associated with the space.

Fragrance Profile

Top Notes: Fresh and Aromatic

The initial experience of 'Memories of Blue' unfolds with a fresh burst of citrus: notes of bergamot, lemon, and mandarin briskly awaken the senses. This opening is harmoniously complemented by a translucent hint of Litsea Cubeba, enriched by the subtle spice of ginger and red thyme, providing a sophisticated first impression.

Middle Notes: Floral and Aromatic

As the scent evolves, the middle notes introduce a delicate yet elegant floral composition. The gentle embrace of jasmine and peony flourishes alongside powdery hints of violet, which infuse depth into the aromatic experience. Cardamom and sage lend an overall refinement, enhancing the tranquility and sophistication of the fragrance.

Base Notes: Woody and Amber

The scent concludes with a warm embrace from the base notes of amber and sandalwood, enveloping the atmosphere in comforting woody tones. The soothing depth offered by amyris and cypriol provides a luxurious finishing touch, while the soft sweetness of benzoin lingers long in one's memory.

About Scent Company

Founded in 2020 as the exclusive distributor for Scent Company in Japan, Scent Company Limited specializes in high-quality fragrances and diffuser equipment. Their expertise extends into brand consulting, harnessing scent as a powerful tool for brand identity.

Gallery Locations

- Gallery CREVIA Shinjuku:

Located on the 20th floor of Shinjuku Minds Tower, it boasts direct access via Shinjuku Station. Ensure you visit during operational hours from 11 AM to 7 PM on weekdays and 10 AM to 6 PM on weekends.

- Gallery CREVIA Yurakucho Itocia:

Nestled on the 14th floor of Yurakucho Itocia Office Tower, this venue is conveniently accessible from Yurakucho Station as well. Operating hours mirror those of the Shinjuku gallery, allowing plenty of opportunity to experience this luxe fragrance.

In conclusion, 'Memories of Blue' is more than just a fragrance; it is an olfactory representation of the sophisticated lifestyle that CREVIA embodies, driving home the notion that a truly luxurious living experience appeals to all senses.