#Japan #Osaka #Orion #Doshisha #Bluetooth Radio

Embracing the Past: ORION's New Retro Bluetooth® Radio Cassette

Doshisha Co., Ltd., headquartered in Osaka, has unveiled a highly anticipated new color for its ORION Bluetooth® Stereo Radio Cassette SCR-B3: a vibrant red that harks back to the lively aesthetics of the 1980s. Available for purchase starting in early October 2025 through Doshisha's official online store and major retail outlets, this sleek device is not just a throwback but a blend of nostalgia and contemporary technology.

A Trip Down Memory Lane

In the era of the 1970s and 80s, the audio boom captivated youth everywhere, leading to the birth of iconic cassette players. The SCR-B3 is designed to evoke that same youthful spirit, created by developers who remember the allure of audio equipment that was once too costly to own. This compact model, part of the “Our Youth Cassette” series, captures the essence of retro design while integrating modern features that appeal to a wide range of consumers.

The design journey focused on delivering functionality without sacrificing style. Unlike the classic black or dark designs targeted predominantly at men back in the day, this new red variant aims to cater to women and young audiences, drawing from the popular and playful colors of a bygone era. The ORION SCR-B3 will offer two chic options: the classic black and the new vibrant red.

Product Features

1. Superior Audio Playback and Recording

The SCR-B3 includes a dual-head stereo cassette deck, enabling both playback and recording. It features a semi-automatic stop mechanism that halts the deck when reaching the end of the tape, enhancing user experience. Additional functionalities such as AM/FM wideband radio are integrated, providing access to various stations while maintaining high reception sensitivity with its digital tuner, all wrapped in an aesthetically pleasing analog design.

2. Enhanced Connectivity

A notable feature of the SCR-B3 is its Bluetooth® capability, equipped with version 5.0 for improved connectivity. Users can easily stream their favorite tunes wirelessly from their smartphones and manage playback functions directly from the device. Furthermore, MP3 playback from USB drives and SD cards further enriches the listening experience.

3. Recording Made Easy

In terms of recording, users have the flexibility of saving audio in MP3 format to USB drives and SD cards, making it simple to create unique cassette mixes or capture music from the radio. The functionality allows for both cassette and digital formats, bridging traditional audio with today's tech-savvy needs.

4. Emergency Ready

An essential feature is the SCR-B3's versatility during emergencies. It can run on AC power or on four D-size batteries, ensuring users can still enjoy their favorite tunes even in power outages or during outdoor activities.

Detailed Specifications

• - Product Name: Bluetooth® Stereo Radio Cassette
• - Model Number: SCR-B3
• - Power Supply: AC100V 50/60Hz or DC6V (4 D batteries)
• - Battery Life: Up to 90 hours for radio, 50 hours for cassette playback, and 75 hours over Bluetooth on new alkaline batteries.
• - Dimensions: Approximately 317mm x 89mm x 114mm, weighing 1.3kg
• - Bluetooth® Version: 5.0, with support for A2DP and AVRCP profiles and SBC codec

Company Overview

Doshisha Co., Ltd. was established in January 1977 and has grown into a key player in lifestyle product development with a focus on innovative designs. The company aims to create products that resonate with consumers, capturing both contemporary needs and nostalgic desires.

For further inquiries regarding the product, customers can contact Doshisha’s AV Writing Sales department in Osaka at 06-6121-5891 or Tokyo at 03-6408-5074.

With the new ORION Bluetooth® Stereo Radio Cassette, the past meets the present, inviting music lovers of all ages to embrace the charm of retro audio while enjoying modern connectivity and features.