#Japan #Tokyo #Michi #CITEN #Rei Maruyama

Celebrity Duo Teams Up for CITEN's Summer Collection

The world of fashion is not only about the clothes but also about the stories behind them. In a delightful collaboration, celebrity talent Rei Maruyama and fashion model Michi have come together for the summer promotion of the clothing brand CITEN. Known for blending everyday comfort with chic style, this promotional campaign aims to showcase the brand's essence through the artistic lens of these two prominent figures in the Japanese entertainment industry.

Starting April 24, 2026, CITEN, under the umbrella of UNITED ARROWS, is set to release a collection that embodies the theme of fashion meeting functionality, facilitated by the unique personalities of Maruyama and Michi. The campaign highlights how seamlessly CITEN's pieces fit into daily life, accentuated through the warm and relatable portrayals of the duo.

Behind the Camera

Maruyama and Michi, described as a “family in the entertainment industry,” found creative joy in photographing each other, allowing for genuine expressions and candid moments to shine through. Their chemistry is evident, making their photos not just visually appealing, but also emotionally resonant.

From subtle movements to shared glances, their shoot encapsulated the vibrant essence of summertime in Japan, with CITEN’s pieces really coming alive in those moments. Among the many captured moments, the highlight was a playful shot by Maruyama featuring Michi, who playfully donned some nose cream. Michi’s remarks on the shoot highlight their camaraderie and how effortless the engagement felt throughout the day, “It was fun capturing the natural side of Rei without the work facade—just our true selves.”

The Fashion Statement

CITEN’s collection, titled “FUTURE ESSENTIALS,” aims to bring forth garments that prioritize comfort, longevity, and the ability to adapt to various lifestyles. Launched in the Fall/Winter 2021 season, CITEN aspires to be the foundational pieces of anyone’s wardrobe, focusing on essential wear that offers versatility and style.

Maruyama, born on April 1, 1997, in Hokkaido, is a well-known presence across genres, from variety shows to dramas. Her relatable charm and comedic talent have captured the hearts of many, reflected in her thriving YouTube channel with over 1.26 million subscribers. Recently recognized for her acting in notable projects, including NHK dramas, Maruyama’s representation for CITEN adds a vibrant energy to the brand that resonates with fans.

Michi, born on March 6, 1998, is recognized for her work as a regular model for the magazine 'Sweet.' A bilingual powerhouse, she thrives in beauty and fashion circles and has crossed over into various creative realms, garnering significant attention on social media. With over 2 million combined followers, she represents the new wave of fashion icons appealing to her generation.

Special Features and Engagement

The promotion integrates a special content feature titled “Let’s Go in Our Styles with Rei and Michi,” available on CITEN's official website, showcasing behind-the-scenes moments and the campaign's vision. Fans can also explore visuals and promotional materials in-store and through the official social media accounts for a deeper experience into the world of CITEN.

Both Maruyama and Michi expressed their excitement and favorite moments from the shoot, showcasing their mutual admiration and enthusiasm. As the brand gears up for the new season, their partnership exemplifies the perfect blend of creativity, fashion, and friendship, setting a cheerful tone for summertime adventures to come.

In conclusion, this summer, CITEN is not just selling clothes—it’s offering joy, companionship, and a narrative that connects with the everyday life of its customers. The collaboration between Rei Maruyama and Michi promises to bring a new wave of style that is both endearing and stylish, making it a must-watch in the fashion landscape of 2026.