IceTrust for Heat Relief
2026-07-23 02:30:53

SEI Shop Launches Innovative IceTrust Body Fit Vest Set for Heat Prevention

SEI Shop's Innovative Solution for Extreme Heat



As temperatures soar and record-breaking heat waves become more common, the need for effective heat management solutions has never been more pressing. SEI Shop, operated by SEI Enterprise, headquartered in Chiyoda, Tokyo, has stepped in to meet this need with the launch of their latest product: the IceTrust Body Fit Vest Set. This innovative set combines the unique IceTrust low-temperature cooling agent with a specially designed vest for enhanced comfort and cooling performance.

IceTrust: A Revolutionary Cooling Agent



IceTrust is not your average cooling agent. Unlike conventional gel packs, it is a liquid-based low-temperature cooling agent that maintains an impressive temperature range of approximately 0°C for an extended duration. This makes it ideal for various activities and working conditions under extreme heat. Comprising mainly water and salt, IceTrust is eco-friendly and does not utilize polymers, making disposal easier and more responsible.

Key Features of IceTrust:


  • - Extended Cooling: It can sustain temperatures of 0°C to 1°C for over four hours, maintaining cooling sensations long after.
  • - Quick Freezing: The formula allows for rapid, complete freezing, ensuring quick readiness for use.
  • - Dual-Temperature Use: The design allows users to utilize different temperatures on the front and back of the pack for tailored cooling.
  • - Durability: Even when stepped on by a vehicle, IceTrust remains intact, showcasing remarkable resilience.

The Recommended IceTrust Body Fit Vest Set



The IceTrust Body Fit Vest Set is particularly highlighted by SEI Shop as a must-have for anyone looking to combat extreme heat effectively. This set combines the IceTrust cooling agents with a breathable mesh vest, where the cooling packs can be stored. This combination is strategically designed to provide continuous cooling to the back—one of the largest surface areas on the body—thus ensuring better temperature control during hot weather activities.

The versatility of this product makes it suitable for a range of applications, including construction sites, logistics centers, outdoor events, agricultural work, sports events, and even daily commuting. Furthermore, it can be paired with fan-equipped workwear to effectively retain cool air around the body.

A Dedicated Heat Stroke Prevention Page



In addition to the launch of the IceTrust Body Fit Vest Set, SEI Shop has also expanded its offerings by launching a special page focused on heat stroke prevention. This page features:
  • - The IceTrust series
  • - Umbrellas designed for sun and rain protection
  • - Various other summer heat prevention items
This effort serves to provide critical information and resources to help customers combat the effects of intense heat.

Product Overview: IceTrust Body Fit Vest Set


  • - Price: ¥4,290 (including tax)
  • - Contents: One IceTrust low-temperature cooling agent, one Body Fit Vest, one condensation prevention cover (inner bag).
  • - Link to Purchase: IceTrust Body Fit Vest Set

About SEI Shop



SEI Shop aims to enable individuals to live robust, disaster-resilient lives even in times of crisis. Since its online launch in 2001, it has built a strong reputation, serving numerous corporate and municipal clients, as well as individual customers. The showroom, opened in 2015 in Ichigaya, Tokyo, allows customers to sample emergency foods and physically explore a range of disaster preparedness products.

Company Information


  • - Name: SEI Enterprise Co., Ltd.
  • - Headquarters: 4-3-1 Kudan Minami, Chiyoda, Tokyo
  • - CEO: Masaya Hirai
  • - Founded: September 18, 1978
  • - Website: SEI Enterprise

Showroom Information


  • - Location: 8-13 Yobanchō, Chiyoda, Tokyo
  • - Business Hours: Weekdays 10 AM to 5 PM (Closed on weekends and holidays)
  • - Access: 2 minutes on foot from Ichigaya Station (Toei Shinjuku Line) / 5 minutes from Ichigaya Station (JR)
  • - Showroom Details: Visit Showroom


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Topics Consumer Products & Retail)

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