#United States #New York #Healthcare Marketing #Imre #Fred Hickman

Fred Hickman III Takes on New Role at Imre

In a significant move for the creative agency Imre, Fred Hickman III has been appointed as the new Executive Vice President, Group Account Lead. Renowned for its performance-oriented approach, Imre specializes in healthcare and life sciences, aiming to connect brands with people during pivotal decision-making moments. Hickman's experience, which spans nearly two decades in pharmaceutical marketing, makes him an indispensable addition to the agency.

Extensive Background in Pharmaceutical Marketing

Fred comes to Imre with a rich background that encompasses strategic marketing, commercial operations, and cross-functional leadership. His most recent position at Klick saw him spearheading brand strategy and market development initiatives across various sectors, including rare diseases, pediatrics, and dermatology both in the U.S. and internationally.

Nadine Lafond, CEO of Imre, praised Hickman for his exceptional skill set. "Fred combines strategic precision with operational leadership and a collaborative mindset, necessary for elevating those around him," she stated. This perspective is essential as Imre recognizes the Account Services team as a vital link, essential for championing excellent work, strengthening client relationships, and ensuring delivery success.

Pivotal Timing for Imre's Growth

Hickman's appointment comes at a crucial juncture for the agency. Imre is currently advancing a future-oriented model tailored to the complexities of modern healthcare marketing. Here, the roles of speed, adaptability, and teamwork are key, with Account Services poised to take center stage. Hickman is expected to enhance the scalability of the agency’s operational strategies, advocating for faster timelines, increased accountability, and a more competitive edge.

Imre is also committed to an agile transformation, focused on refining workflows to facilitate quicker decision-making and improved client integration. Hickman's expertise in leadership and commercial operations is anticipated to play a critical role in instilling these modern methodologies across the organization.

A Vision for Patient-Centric Solutions

Hickman expressed enthusiasm about joining Imre, stating, "I am excited to join this team to help clients deliver solutions rooted in the genuine experiences of those affected by various conditions." His vision of leading with empathy and practical thinking aligns perfectly with Imre’s mission of delivering meaningful outcomes for patients.

About Imre

Founded over three decades ago, Imre has evolved into a full-service agency that aligns with the critical phases of the brand lifecycle. Supporting direct-to-consumer launches and healthcare professional routes alike, the agency is equipped with a robust roster of experts in launch strategies. Imre excels in diverse areas including creative strategy, omnichannel marketing, and data analytics.

Offering services across jurisdictions, with offices in New York, Philadelphia, and Baltimore, Imre prides itself on being LGBTQ-founded, fostering an environment that embraces diversity and innovation. The agency remains committed to being at the forefront of healthcare marketing, ready to tackle the future’s challenges and opportunities under Hickman’s new leadership in Account Services.