New TEMPUR® TV Commercial Featuring Hideki Matsui Promotes Zero-Gravity Sleep Experience

TEMPUR® Launches New Commercial Featuring Hideki Matsui

On August 16, 2025, TEMPUR® will debut an exciting new TV commercial featuring former professional baseball player Hideki Matsui. The commercial, titled "Ergo Smart Zero-Gravity Sleep", aims to promote the exceptional sleep experience provided by the TEMPUR® Ergo Smart mattress, particularly its unique Zero-G® position that creates a feeling akin to being in a weightless environment.

In this visually captivating commercial, Matsui appears dressed in an astronaut suit, embodying a serene state of sleep that appears to be free from gravity. The ad elegantly highlights the comfort and support provided by TEMPUR® products, seamlessly combining high-quality visuals with Matsui's compelling presence and relatable narrative.

Insights into the New Commercial

The TV commercial is designed to evoke a unique sleep experience that resembles the feeling of being in a zero-gravity environment. Matsui, clad in an astronaut suit reminiscent of space travel, delivers lines emphasizing the mattress’s body-contouring benefits, such as alleviating pressure on the body and being gentle on the lower back. Through this engaging portrayal, viewers can witness firsthand the exceptional sleep comfort associated with TEMPUR® products. In addition to television broadcasts, the commercial will also be available on YouTube, ensuring broader reach and accessibility.

Commercial Details

- Title: "Ergo Smart Zero-Gravity Sleep"
- Featuring: Hideki Matsui
- Air Date: August 16, 2025 - September 23, 2025
- Broadcast Regions: Kanto, Kansai, Nagoya, Fukuoka, Hokkaido
- YouTube Link: Watch Here

The Choice of Hideki Matsui

Hideki Matsui’s longstanding relationship with TEMPUR® began in 2003, after he moved to the United States. Recognizing the importance of quality sleep for performance—whether on the field or in life—Matsui has been a loyal user of TEMPUR's mattresses and pillows. His commitment to maintaining his health and wellness mirrors TEMPUR®'s vision of promoting better sleep for people around the world. More information on Matsui and TEMPUR® products can be found here.

Behind the Scenes

The production of this new commercial, directed by Amin Shaihk, included Matsui wearing several unique costumes, one of which was an impressive astronaut suit sourced from Los Angeles. His confidence in the suit drew everyone’s attention and contributed to a lively atmosphere on set. Matsui admitted it was his first time wearing such an outfit, adding a touch of authenticity to the experience. Notably, the suit features a patch embroidered with "H. MATSUI," which adds a personal touch and should definitely be looked out for in the final cut!

During filming, Matsui was often seen relaxing on a TEMPUR® bed, creating a cozy workplace vibe. Staff members remarked that it was the most comfortable waiting area they had ever encountered.

Matsui’s Perspective

In his words, "When I experienced the Zero-G® position on the TEMPUR® Ergo Smart, I felt as if I was in a weightless space—it was truly surprising! During my playing days, maintaining optimal body condition was essential for performance, making quality sleep a significant priority for me. I continue to pursue high-quality sleep for my health, and I feel that TEMPUR® beds perfectly meet my needs. I hope this commercial helps communicate the importance of comfort in sleep to many people."

TEMPUR® Sleep Fair

In conjunction with the new commercial, TEMPUR® will host a "Sleep Fair" at authorized TEMPUR® retailers and on their official online store from August 16 to September 23, 2025. During this period, customers purchasing select products will receive exclusive items such as the Qi-tex processed TEMPUR® Original Blanket or the moon-shaped TEMPUR® Moon Pillow (hugging pillow).

1. Purchase of Mattress or Electric Bed:
- Receive the TEMPUR® Original Blanket

2. Purchase of Electric Bed Set:
- Receive the TEMPUR® Moon Pillow

Special Offer Conditions

The blanket is limited to one per purchase of an electric bed set.
Stock is limited, and the promotional items will be distributed on a first-come, first-served basis.
* For inquiries regarding product stock and availability, please contact staff at the retail locations.

As a unique material initially developed by NASA to enhance space travel, TEMPUR® foam is now enjoyed by countless individuals globally. Each TEMPUR® product is crafted with care in Denmark to ensure top-notch quality. For more information, visit TEMPUR® Official Site.