The 2025 Coupa Trendsetter Awards: Honoring Business Innovators
In an era defined by uncertainty and disruption, the Coupa Community proudly celebrates those pushing the boundaries of digital transformation. This year's Coupa Trendsetter Awards shine a light on exceptional businesses, teams, and leaders who have harnessed technology to drive growth, efficiency, and innovation in their operations.
Originally known as the Spendsetter Awards, the Coupa Trendsetter Awards aim to honor those who have shown remarkable ingenuity in managing costs while simultaneously fostering growth. The awards give special recognition to organizations that have reinforced their supply chains, embraced AI solutions, and demonstrated impressive resilience and productivity amid global challenges.
2025’s standout winners have set a remarkable pace: they reported unparalleled growth and efficiency, successfully insulating their operations against potential risks. Among this select group, UPS has emerged as the ultimate champion, awarded the prestigious title of Coupa's 2025 Trendsetter of the Year. This acknowledgment comes as UPS navigated an increasingly complex global trade environment and led initiatives to transform total spend management.
Notable Achievements and Winners
UPS showcased visionary leadership by innovating its operational strategies while maintaining substantial growth metrics. On achieving this prestigious accolade, John Frank, Chief Customer Officer at Coupa, stated, "Coupa's community comprises thousands of clients globally who leverage technology for growth and profitability. This year, we are delighted to recognize numerous regional Trendsetter winners."
2025 Regional Award Winners
- - North America: The Trendsetter Award for North America goes to Uber for achieving immense efficiency by centralizing its source-to-pay processes. Uber has effectively utilized AI for optimization, leading to over 99% pre-approved spending and transparency in $5 billion worth of transactions across more than 300 entities.
- - Europe and the Middle East: Qatar National Bank (QNB) has been awarded for its groundbreaking procurement strategies, generating QAR 28.2 million in cost savings and halving the RFP cycle time via automation.
- - Asia-Pacific: Westpac has been recognized for its significant procurement streamlining efforts, achieving AUD $1.3 billion in PO value management and over $10 million in financial benefits while bolstering compliance and ESG impact.
- - Latin America: Herdez made the list for drastically enhancing its operational efficiency by shortening PO and invoice approval cycles and optimally managing over 14,000 sourcing events annually.
Category Winners' Innovations
- - Purpose and Impact Award: Mastercard has been acknowledged for its commitment to sustainability, linking employee incentives to environmental goals with a transparent net-zero supply chain tracking program.
- - Smarter Spending Award: Tessera is recognized for delivering substantial savings through AI-driven automation, showing a remarkable return on investment of 6X.
- - Financial Transformation Award: American Airlines has been awarded for improving contract management, achieving a 92% visibility rate, and ensuring ongoing governance and compliance through diligent reviews.
- - Supply Chain Award: AstraZeneca transformed its operations by adopting a strategic, data-driven approach, ultimately reducing operational expenses significantly while aligning CAPEX with financial objectives.
Despite the mounting pressures faced by various industries, such as the fluctuations in margins and the strains on supplier relations, the Coupa community has exemplified resilience and discipline in their operations, realizing billions in savings each quarter. Frank highlighted the unmistakable excellence embodied by this year’s Trendsetter winners, stating, "They exemplify the spirit of the Coupa community, charting new territories for growth and innovation."
Upcoming Celebrations
The 2025 Trendsetter winners will be honored during the Inspire event in Las Vegas from May 12-15, where insights will be shared from over 100 Coupa customers on leveraging technology for enhanced business performance. It promises to be an unmissable opportunity to engage with industry leaders and gain firsthand insights on multiplying margins.
For further information on transforming business dynamics with Coupa, you can visit
Coupa's website.
Coupa stands at the forefront of total spend management leveraging AI to drive efficiency, boasting an extensive community of buyers and suppliers connected through a comprehensive platform. As Coupa continues to innovate and redefine the future of business management, one thing remains clear: the potential for operational growth is boundless.