Recruitment Event
2025-06-23 02:55:31

Enhancing Candidate Motivation in Recruitment: A Joint Event by HireRoo and Coconala

Enhancing Candidate Motivation in Recruitment: A Joint Event by HireRoo and Coconala



In a recent event, HireRoo, a company specialized in providing platforms aimed at engineering teams, collaborated with Coconala to address how to better foster candidates' enthusiasm for their roles during the recruitment process. The event featured insightful discussions led by Masatoshi Murakami, Executive Officer VPoE of Coconala, and Keito Takashiba, COO of HireRoo, covering various topics from interview techniques to onboarding practices.

The Comprehensive Strategy to Win in Recruitment


Murakami emphasized the significance of recruitment publicity, stating, “It all starts with increasing visibility.” He discussed the implementation of diverse strategies such as continuous operation of tech blogs, participation in tech events, leveraging social media, and creating personalized scouting approaches. These efforts underline the importance of establishing multiple touchpoints both internally and externally. Notably, Coconala's environment has fostered a culture of autonomy among its members, driving spontaneous participation in events.

Interview Techniques to Enhance Candidate Enthusiasm


During the interview process, it was highlighted that addressing candidates' concerns and effectively conveying the company's allure are critical. This involves tailoring information and highlighting strengths based on each candidate’s career motivations. Visual aids are utilized alongside verbal communication to enhance candidates’ understanding of the company. The approach also encourages interviewers to flexibly provide an engaging experience rather than adhering to a rigid format, thus increasing the attractiveness of the recruitment process.

Honest Communication in Recruitment


A key takeaway from the event was the importance of transparent communication regarding both strengths and weaknesses. Murakami shared that building trust involves not just stating the positive aspects of the company. It’s crucial to clearly explain how the organization can address the challenges candidates faced in their previous jobs while also willingly disclosing its own shortcomings. Demonstrating a commitment to improving these weaknesses at the leadership level is essential to prevent post-hire mismatches and cultivate trust among potential hires. Candidates considering leadership roles often exhibit heightened interest when they perceive they can effect change within the organization, underscoring the necessity of sharing weaknesses with intent.

A Gradual Onboarding Process to Prevent Turnover


Coconala embraces the belief that successful recruitment is only a stepping stone to fostering effective employee engagement. To promote this, they have established a structured onboarding process divided into six stages, designed to be adaptable to individual paces and experiences. This mentorship-based experience significantly reduces early-stage turnover, showcasing the effectiveness of a well-structured post-hire support system.

Looking forward, HireRoo plans to host several events aimed at fostering discussions about the future of engineering recruitment. With a focus on providing insights for companies endeavoring to recruit engineers, the events are a valuable resource.

Upcoming Events by HireRoo


HireRoo continues to organize various events for engineers and organizations to explore recruitment in the AI era. More details can be found on their event page: HireRoo Engineering Events.

The latest scheduled events are:
  • - June 26, 2025: CTO and Engineering Manager Discuss What Makes Engineers Stand Out
  • - June 26, 2025: Enjoying Git & GitHub from Basics to Applications
  • - July 10, 2025: Study Hack #02 - IPA & AWS Showcase Effective Learning Methods that Changed Lives

Insights on 'Skill Interviews'


HireRoo offers a cutting-edge skill interview service designed for the AI era, allowing companies to implement recruitment on par with major tech firms and effectively showcase candidates' skills to prevent mismatches. The service has been adopted by over 150 companies, including M3, freee, and SmartHR, with more than 40,000 selections completed so far. The tool integrates seamlessly with the `sonar ATS` recruitment management system, further broadening its user base.

About HireRoo


Established in December 2020, HireRoo is committed to elevating the recruitment capabilities and technical prowess of engineering organizations. Their platform supports two primary solutions - accurately assessing candidates’ skills and facilitating optimal matching with organizations.

About Coconala


Coconala operates a skill marketplace where services can be traded online, among other business solutions across various sectors. Their focus on providing substantial freelance opportunities is at the heart of their diverse offerings, helping connect individuals and professionals effectively.


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Topics Business Technology)

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