Revolutionary 3D Scanning Studio by CLX Europe and Covision Media in Paris

CLX Europe and Covision Media Launch 3D Scanning Studio in Paris



In an innovative leap for digital content creation, CLX Europe, a subsidiary of eClerx, has announced the opening of a groundbreaking content creation studio in Paris. This facility, set to launch in February 2025, will harness the advanced 3D scanning technology developed by Covision Media, marking a new chapter for brands in the e-commerce sector.

A New Frontier for Digital Content Creation


As we navigate a highly competitive digital landscape, CLX Europe’s initiative is designed to empower brands to generate high-quality digital assets quickly and efficiently. With over 50 years of experience in content management, CLX Europe is dedicated to enhancing the media content experience for retailers and agencies alike. The company's investment in this state-of-the-art studio is aimed at shaping an optimized production workflow that leverages 3D technology to deliver reality-grade digital twins.

The newly established studio will allow brands, particularly in the luxury fashion industry, to craft photorealistic 3D models and immersive virtual environments. This will not only enrich product presentations but also create various digital assets suitable for omnichannel use—including e-commerce, social media, and augmented reality.

Cutting-Edge Technology for Enhanced Brand Experience


With Covision Media’s revolutionary 3D scanning equipment, the studio will streamline the asset production process, making it possible to create customizable and relightable 3D models with minimal manual intervention. Here are some key features of the setup:
  • - Automated Production: The 3D scanning rig produces high-quality models quickly, reducing workload and speeding up delivery times.
  • - Scalability and Speed: Capable of handling high volumes of customized content, the technology helps brands maintain a competitive edge in an ever-evolving industry.
  • - Omnichannel Asset Optimization: The assets produced can be effectively utilized across various platforms, supporting virtual try-ons and interactive campaigns.

Empowering Luxury Brands


Scott Houchin, CEO of CLX Europe, emphasized the significance of this venture by stating, "This investment represents our commitment to Paris, its iconic brands, and retailers." The strategic location in Paris speaks volumes about the intent to cater to high-end clients, providing them with tools that merge creativity and precision.

Stefano Ferrari, COO of CLX Europe, echoed this sentiment, highlighting that the studio aims to redefine content creation by crafting unique experiences for consumers. The adoption of Covision Media’s advanced 3D scanning solution marks a major step forward in their mission.

Franz Tschimben, CEO of Covision Media, articulated excitement about partnering with CLX Europe, expressing confidence that this collaboration would lead the way in 3D innovation for leading brands in Europe. Covision’s advanced scanning technology, reliant on a network of 30 cameras, ensures that every detail of texture, color, and light is captured with incredible precision.

About CLX Europe and Covision Media


CLX Europe, based in Verona, Italy, is renowned for assisting global brands and retailers in creating impactful digital content. Focused on luxury, retail, automotive, and industrial sectors, the company continuously seeks ways to enhance the customer experience through state-of-the-art technology. Covision Media stands out as a pioneer in 3D scanning, offering solutions that produce reality-grade digital twins, making significant strides in digital content creation.

With the opening of this studio, both CLX Europe and Covision Media are poised to lead the charge in revolutionizing how brands communicate their narratives in the digital realm. Consumers are on the brink of experiencing a new era of immersive and engaging content, setting a new standard in the luxury market.

For more details, visit the CLX Europe and Covision Media websites.

Topics Consumer Technology)

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