ProFan Takes Marketing Advisory Role at Ikigai to Support Student Career Development

ProFan's New Role in Ikigai's Growth

In a significant move aimed at bolstering student career support, ProFan, headquartered in Roppongi, Tokyo, has announced its new role as the marketing advisor for Ikigai, a company located in Kawasaki, Kanagawa. This partnership is set to commence in May 2026 and reflects ProFan's commitment to enhancing the educational landscape for students.

The Necessity for Strategic Support

Ikigai has been dedicated to providing vital services including educational programs, overseas internships, and corporate sponsorship plans. As the company gears up for an expansion phase, it has recognized the urgent need to streamline its marketing organization and establish reproducible frameworks. Engaging with ProFan, led by CEO Ryoga Hatta, was a natural step considering the deep understanding and empathy developed through ongoing interactions between the two entities.

Comprehensive Support to Foster Growth

ProFan's advisory role will encompass a wide array of supportive activities, from the formulation of robust marketing strategies to the establishment of organizational structures that cement Ikigai's growth trajectory. Unlike typical short-term consultancy services, ProFan is committed to developing a sustainable marketing organization capable of making a lasting impact on Ikigai's operations. This approach is designed to ensure that marketing processes are not merely implemented as isolated events but integrated into a functioning organizational system.

Insights from Ikigai's Director

Yuu Okada, a director at Ikigai, shares his excitement about this collaboration. "Through casual conversations and shared meals with Ryoga, we found that our work philosophies aligned perfectly. He possesses a unique understanding of the education sector, which is foundational to the values of Ikigai. We didn't just want a supporter; we needed a partner who genuinely connects with our mission and ambitions. I eagerly look forward to collaborating on not just business operations but also in building a marketing organization together."

ProFan's Vision for Education

In response to these developments, Ryoga Hatta expressed his longstanding passion for education, stemming from his background as a graduate of an educational university. He believes that as we enter an era shaped by artificial intelligence, the ways of working will become increasingly complex, making student career support initiatives more crucial than ever. Hatta recognizes the significant societal value in Ikigai's offerings and is committed to utilizing his marketing expertise to amplify their reach. "We aim to do more than just provide advisory services; we aspire to be a catalyst in delivering true 'ikigai' to society, enhancing the lives and careers of young people."

Company Profiles

Ikigai Co. Ltd.
Location: 1302, 1-612-9 Maruko-dori, Nakahara Ward, Kawasaki City, Kanagawa
CEO: Akira Yamane
Business: Educational services, overseas internships, corporate sponsorship plans
Website: https://ikigai-inc.jp/

ProFan Co. Ltd.
Location: 5th Floor, Roppongi KS Building, 3-16-12 Roppongi, Minato, Tokyo
CEO: Ryoga Hatta
Established: December 2025 (Registration: April 2026)
Capital: ¥1,000,000
Business: Professional sports management and marketing support services
Website: https://profan.co.jp/