Picard Spring Fair
2025-04-24 01:50:40

Spring Bread Fair by Picard: Enter to Win Delicious Prizes!

Experience the Joy of Picard's Spring Bread Fair!



As the busy month of April begins, Picard is thrilled to announce the launch of its exciting Spring Bread Fair, where you can indulge in the crisp, flaky goodness of fresh baked bread at home. Alongside this festive event, we are rolling out a special Instagram campaign that invites our followers to engage for a chance to win delightful prizes.

Campaign Overview


Our Spring Bread Fair is designed to offer you the authentic taste of French cuisine right in your own kitchen, with an array of frozen foods from appetizers to desserts. As part of the festivities, we are partnering with renowned culinary influencer Chef Aya (Ayaka Fukazawa), who will serve as our official ambassador. Throughout the year, she will share unique recipes showcasing our Picard products, making cooking at home accessible and enjoyable.

The first highlight of our fair features an innovative recipe that can be easily prepared while your croissants are baking. Discover how to create delectable dishes using Picard's gourmet range, enhancing your eating experience effortlessly. Tune in to our Instagram for recipe videos and get inspired by Chef Aya's culinary prowess!

How to Enter the Contest


To join the excitement and stand a chance to win, simply follow these steps:
1. Follow @picard_japon
2. Like the relevant campaign post!

This contest will run from April 25, 2025, to May 18, 2025, giving you ample time to participate and showcase your love for Picard.

Prize Details


We are offering an exclusive Picard product set handpicked by Chef Aya, alongside her recipe book titled “At-Home Restaurant by Chef Aya.” Here are some of the tasty items included in the giveaway:
  • - Potato Galette
  • - Seafood Paella
  • - Four assorted macarons (Chocolate, Raspberry, Vanilla, Pistachio)
  • - Folding cooler bag (White)
  • - Recipe book, “At-Home Restaurant by Chef Aya”

Winners will be randomly selected and notified through Instagram DM by mid-June. Make sure to keep your profile public and remain a follower until the end of the contest to qualify!

Important Notes


  • - Participants who unfollow us during the contest period will be disqualified.
  • - We cannot answer inquiries regarding application confirmations or contest results.
  • - Prizes cannot be exchanged or returned, and reselling is strictly prohibited.
  • - Ensure that your address is accurate to receive your prize; otherwise, it will be rendered invalid.

About Chef Aya


Born in 1987 in Ehime Prefecture, Chef Aya is a highly skilled culinary professional with extensive training in both French cuisine and sommelier practice. After honing her craft in prestigious hotels and bistros both in Japan and abroad, she now creates easy-to-follow restaurant-style recipes shared with her vast audience of over 400,000 followers on social media.

In 2024, Chef Aya will launch an online cooking school offering aspiring chefs the chance to learn from her expertise.

Join the Picard family on this delightful culinary journey as we celebrate the joy of cooking and indulging in fine French cuisine at home. Don’t miss out on this exciting chance to experience the best of Picard through innovative recipes and scrumptious giveaways – we can’t wait to see what you create!

For more details and to participate in the Spring Bread Fair, visit the official Picard online shop and keep an eye on our social media pages for the latest updates and offers.

Picard Stores:
  • - Picard Aoyama Kotto Dori
  • - Picard Azabu Juban
  • - Picard Kagurazaka
  • - Picard Kirarina Keio Kichijoji
  • - Picard Socola Musashikoganei

Let's make this Spring memorable with amazing flavors and culinary creativity together with Picard!

Follow Us!


  • - Instagram
  • - X (formerly Twitter)
  • - Facebook
  • - LINE
  • - YouTube


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Topics Consumer Products & Retail)

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