Exciting Collaboration: ‘PLAY! AUTUMN with Studio UG’ Launches in Shinjuku

Studio UG's Autumn Adventure in Shinjuku

From September 25 to November 12, 2025, Lumine Shinjuku and EAT Lumine Shinjuku are set to host an unprecedented partnership event called ‘PLAY! AUTUMN with Studio UG’, featuring exclusive collaborations with the beloved creator Nishimura Yuji. Known for iconic illustrations like Gokigen Panda and Konezumi, this collaboration will bring a unique dining experience and exciting activities for everyone to enjoy.

The event showcases a range of limited-edition menus at 11 participating shops, where fans can indulge in delightful dishes infused with the whimsy of Studio UG characters. This is a must-visit for enthusiasts looking to immerse themselves in an autumn shopping experience unlike any other.

Engaging Activities Await

To enhance the overall experience, several activities are planned:

- Digital Stamp Rally: Shoppers can collect digital stamps by making purchases at participating shops. Different combinations will unlock exclusive, original novelties that are only available during the event. Simply scan the digital code during your shopping to collect stamps.

- Exciting Giveaway Campaign: Those who utilize a linked credit card with the ONE LUMINE app and spend over ¥5,000 at collaboration menu shops will be entered into a raffle to win exclusive Studio UG merchandise, as well as fashionable and cosmetic items.

- Shopping Coupons: Keep an eye on the spending thresholds! Shoppers who accumulate a receipt totaling ¥30,000 or more will receive shopping tickets: ¥1,000 for Lumine Shinjuku and ¥500 for EAT Lumine Shinjuku, available on a first-come, first-served basis. These vouchers can be redeemed instantly on the same day!

Special Pop-Up Shop

In addition to the seasonal menus, visitors can shop at the Nishimura Yuji Pop-Up Shop located at Lumine Shinjuku (Lumine 2), filled with exclusive character goods. Items like acrylic keychains, B5 notebooks, and sets of water-based pens featuring Nishimura's vivid illustrations will be available for a limited time.

Furthermore, keep your purchase receipts from the Pop-Up Shop handy! Present them at the main Nishimura Yuji Store for a chance to receive exclusive original postcards.

Meet the Creative Force

Nishimura Yuji has become a notable figure in the creative world, not just for his illustrations but also for his diverse works including manga and animation. As he approaches his 10th-anniversary milestone in 2025, he plans to celebrate with a series of special events and initiatives, further integrating his creative experimentalism into mainstream interactions.

This autumn, Lumine Shinjuku is set to be a vibrant hub for Studio UG enthusiasts, promising joyous shopping and culinary delights infused with creativity and imagination. Don’t miss out on this chance to engage in a unique autumn festival!