#United States #New York City #Forter #AgenticAI #IMPACT2025

Forter Unveils Insights into IMPACT 2025

Forter, renowned as the Trust Platform for digital commerce, has officially announced the date and agenda for its industry conference, IMPACT 2025, which will be hosted in New York City on October 21, 2025. As part of its fourth annual event, Forter aims to gather key voices from the realms of retail and technology, featuring notable speakers from esteemed companies such as Aritzia, AWS, Wayfair, Shoe Carnival, and EG America. This year, the spotlight is on agentic AI—a transformative force altering the landscape of digital commerce.

The theme of IMPACT 2025 will focus on the implications and applications of agentic AI within the industry. Attendees will discover how this new wave of AI is reshaping consumer experiences, establishing trust, and facilitating advanced commerce practices. Forter’s Chief Customer Officer, Ozge Ozcan, states, "Agentic AI is redefining what's possible in digital commerce. At IMPACT 2025, we're showcasing how forward-thinking brands harness this next generation of AI technology to automate complex decisions, mitigate friction, and cultivate trust on a large scale."

In a climate where the digital commerce sector is constantly evolving, the role of agentic AI is crucial. Various sessions will deepen understanding of its applications, examining how leading retailers implement this technology in practical, real-world contexts. Moreover, the event will tackle industry challenges that accompany this transformative technology, such as first-party fraud and the dynamics of policy abuse.

Justin Honaman, Head of Worldwide Retail, Restaurants, and Consumer Goods Business Development at AWS, shared his excitement about the conference, remarking, "IMPACT creates space for the industry's most important conversations. Agentic AI isn't just a passing trend—it's a pivotal shift. At AWS, we're thrilled to support a community looking to push the boundaries of what AI can accomplish for digital commerce."

A standout component of IMPACT 2025 will be the debut of the inaugural IMPACT Awards, which will honor visionary companies committed to elevating the future of commerce. These awards will recognize organizations that maximize revenue, enhance customer experience, and innovate in fraud prevention and payments. The conference will also spotlight participants in the IMPACT Mentorship program, aimed at pairing industry veterans with emerging talents to cultivate skills and experiences vital for overcoming today's challenges.

Ozcan concludes, "Agentic AI is urging rapid progress in the digital commerce sector. IMPACT is the venue where visionary leaders come together to navigate these changes and set the tone for what lies ahead." For those interested in exploring past sessions, IMPACT 2024 offered insights from notable leaders of companies like Brooklinen, eBay, and Mastercard; these sessions can be accessed through Forter's dedicated resources platform.

For further details and registration information about IMPACT 2025, potential attendees are encouraged to visit Forter’s official website. As Forter continues to lead in trust and security measures for digital transactions, its exploration of agentic AI in the evolving commercial world marks a significant step forward in the industry.

About Forter

Forter thrives as the Trust Platform for digital commerce, recognized for its accurate and instantaneous trustworthiness assessments throughout the buyer's journey. With the capability to effectively detect fraud—backed by partnerships with industry leaders including Adobe, ASOS, eBay, and Instacart—Forter processes transactions exceeding $2 trillion. The company's expert understanding of identity and automated systems enables businesses to thwart fraud, boost revenue, and enhance consumer experiences. Find out more at Forter.com.