#Japan #Nagoya #Wagokoro #Hokusai Graphic #Wargo

Wagokoro Expands Its Influence in Nagoya

Wagokoro, a Tokyo-based company dedicated to promoting Japan's rich cultural heritage on the global stage, is set to unveil two remarkable stores on September 23, 2025, in Nagoya's bustling Osu district. These new additions include the newly renovated Wargo, a renowned kanzashi (hairpin) shop, and the latest store from Hokusai Graphic, specializing in traditional Japanese umbrellas designed with artistic flair.

The New Wargo: A Blend of Tradition and Modern Design

Formerly known as The Ichi, the revamped Wargo shop promises an exquisite selection of kanzashi that beautifully marries traditional craftsmanship with contemporary aesthetics. The store is located at 3-32-5 Osu, Naka Ward, and aims to enhance everyday life with its refreshing designs. "Our kanzashi are designed not only for traditional attire but also for daily wear, making them versatile accessories for anyone," said Tomohiro Mori, the CEO of Wagokoro.

Hokusai Graphic: Where Art Meets Functionality

Simultaneously debuting is Hokusai Graphic, located at 3-28-16 Osu, Naka Ward. This new store focuses on producing umbrellas inspired by the timeless works of Utagawa Hokusai. With a variety of products ranging from foldable and long umbrellas to rain and sun protection, the brand is committed to providing options that are both functional and aesthetically pleasing. Each umbrella showcases a blend of Japanese art with modern usability, ensuring they appeal to a wide audience.

The Significance of Opening Both Stores

Setting up both Wargo and Hokusai Graphic in such a vibrant tourist area like Osu presents a unique opportunity to showcase the charm of Japan’s traditional culture through a modern lens. This initiative is intended to attract both international visitors and local residents, creating a space where the past and present come together harmoniously. As part of its mission, Wagokoro aims to inspire interest in Japan's cultural craftsmanship and invite people to experience its beauty firsthand.

About Wargo: The Pinnacle of Kanzashi Craftsmanship

Wargo is proud to be Japan's premier kanzashi specialty store, distinguished by its dedication to handcrafted quality. The company maintains tight control over the entire process, from design and production to retail. By doing so, it ensures not just authenticity in its products but also a genuine connection to Japanese culture.

For more details, visit: Wargo's Collection
Follow on X: Wargo X
Check out on Instagram: Wargo Instagram

Discovering the Hokusai Graphic Brand

Hokusai Graphic reinvents the traditional Japanese umbrella, bringing it into the modern world with vibrant designs inspired by Hokusai's ukiyo-e. This brand endeavors to create unique items that resonate with beauty and historical significance, showcasing an alluring balance between art and function.

Explore more: Hokusai Graphic Collection
Follow on X: Hokusai X
Check on Instagram: Hokusai Instagram

About Wagokoro Corporation

Founded in February 2003, Wagokoro operates with a clear vision: to introduce Japan's culture to the world. The company undertakes a variety of operations including product design, manufacturing, store management, and e-commerce through its flagship site, The Ichi. With multiple brands under its umbrella, such as Wargo and Hokusai Graphic, Wagokoro is committed to merging traditional craftsmanship with modern lifestyles, ensuring the continuation and appreciation of Japan’s cultural artisanship.

Company Overview

• - Name: Wagokoro Corporation
• - Ticker Symbol: 9271 (Tokyo Growth Market)
• - CEO: Tomohiro Mori
• - Employees: 147 (as of December 2024)
• - Capital: ¥949,567,892
• - Business Activities: Product planning, design, manufacturing, store management, web design, e-commerce, and consulting.
• - Subsidiary: Maigre Corporation
• - Website: Wagokoro Official