#Women Empowerment #We Are Enough #Gender Lens Investing

A New Era of Investment: We Are Enough Launches the 3.3.3 Challenge

In a bold move aimed at transforming women's investment strategies, We Are Enough (WAE), a nonprofit organization, has kicked off its innovative initiative known as the 3.3.3 Challenge. This groundbreaking program seeks the commitment of three million women to invest a staggering $3 billion over the next three years, specifically targeting women-led and women-owned businesses through a lens of gender equity.

The driving force behind this initiative, Tracy Gray, a venture capitalist and founder of We Are Enough, emphasizes the paramount importance of investing in women to help close the gender wealth gap. By tapping into the rising influence of women in the financial sector, the campaign not only aims to boost economic growth but also to shape a more equitable future for communities globally.

Understanding the 3.3.3 Challenge

The concept behind the 3.3.3 Challenge is straightforward yet profound. WAE aims to mobilize women from all walks of life to become active investors. By encouraging participants to direct their financial resources towards female-driven enterprises, the initiative seeks to align financial decisions with personal values and social responsibility. Through this movement, WAE is paving the way for women to take charge of their economic futures while promoting essential societal changes.

The northstar investment platform offered by We Are Enough serves as a key tool in this initiative. It helps women identify suitable companies and investment products meeting Gender Lens Investing (GLI) criteria—those with a positive impact on gender equity. In addition, the organization provides a comprehensive education portal dubbed the