ROLLS Umbrella Launches Report on Heat and UV Risks Ahead of 2025 Summer

The ROLLS ECLIPSE Public Relations Office recently published an insightful report emphasizing the escalating dangers posed by summer heat, ultraviolet (UV) rays, and heatstroke in Japan for the year 2025. This report utilizes data from authoritative sources such as the Japan Meteorological Agency and the Ministry of the Environment. It aims to share scientifically substantiated information with the public in conjunction with the release of the new folding umbrella, the ROLLS ECLIPSE, which offers 99.9% UV protection and a heat-blocking capacity of -19°C, available for pre-order since July 25, 2025.

Report Highlights

Topic 1: Record-Breaking High Temperatures in 2025

In recent years, Japan has witnessed an alarming increase in 'extreme heat days', defined as days exceeding 40°C. Notably, Sano in Tochigi recorded a staggering 41.0°C in 2024. Continuing this trend, July 30, 2025, marked a high of 40.6°C in Fukuchiyama, while Tamba recorded an unprecedented 41.2°C. The Japan Meteorological Agency has urged severe caution regarding these dangerously high temperatures, issuing heatstroke alerts to safeguard public health.

Topic 2: June 2025 - The Hottest on Record

Long-term climate data indicates an upward trend in Japan's annual average temperature, with an increase of +1.40°C per century noted between 1898 and 2024. The average temperature for June 2025 was reported to exceed the average by +2.34°C, marking it as the hottest June on record. The persistent influence of the Pacific High is expected to lead to more extreme heat days across the nation.

Topic 3: Record Heatstroke Cases

According to the Fire and Disaster Management Agency, summer 2024 recorded a staggering 97,578 emergency transports due to heatstroke, the highest since tracking began. As of late July 2025, the number of weekly cases has consistently exceeded 10,000, with older adults facing the greatest risk. Authorities are intensifying their campaigns to raise awareness regarding outdoor activities and their associated heatstroke risks.

Topic 4: Understanding UV Risks

The Ministry of the Environment's 2020 UV Environmental Health Handbook warns not only of immediate effects like burns and keratitis but also of longer-term health risks, including skin cancer and cataracts. Particularly concerning is the risk of significant exposure during childhood affecting adult health. Using UV umbrellas, hats, and sunscreen has been recommended as preventive measures.

Topic 5: The Ministry of the Environment Recommends UV Umbrellas

In light of the need for multifaceted protection against UV rays and heat, the Ministry of the Environment explicitly recommends using UV umbrellas. During seasons with high UV indexes, the use of umbrellas designed with UV-blocking and heat-reduction technologies can significantly lower perceived temperature and help prevent health implications.

Download the Full Report

The comprehensive report on the heat and UV risks in 2025 can be found here: Download 2025 Heat and UV Risk Report (PDF).

Composition of the Report

This report was compiled using data published by various Japanese government agencies, with analysis conducted through generative AI and human fact-checking to ensure accuracy and reliability.

Source: ROLLS ECLIPSE Public Relations Office
Created by: Sion Corporation Sion Group Website

About LEGEND MARKETING and the ROLLS ECLIPSE

LEGEND MARKETING, headquartered in Tokyo, serves as the exclusive distributor for the ROLLS series in Japan, having introduced the product line from Taiwan to the Japanese market. The ROLLS ECLIPSE Public Relations Office operates under Sion Corporation, which manages the promotional activities for the newest product, the ROLLS ECLIPSE.

Features of ROLLS ECLIPSE

The ROLLS ECLIPSE is an innovative, folding umbrella designed to combat extreme heat and intense sunlight effectively. It boasts features such as 99.9% UV protection and a heat-blocking capacity of -19°C. This umbrella addresses common issues faced with traditional folding umbrellas, ensuring easy storage and enhanced functionality through its unique PET film processing and automatic storage mechanism. Its high water-repelling capabilities from nano-coating also ensure minimal inconvenience post-use. This product aims to offer a fresh alternative in a market where only 30% of the population is currently accustomed to using UV umbrellas.

Pre-orders are currently being accepted on the crowdfunding platform Makuake from July 25 to August 30: Makuake Project Page.