Zaxby's Expands Into New York with Two New Restaurant Openings This Summer
Zaxby's Comes to New York: A Southern Taste in the Big Apple
Zaxby's, the renowned chicken restaurant that started its journey in Atlanta, is bringing its beloved menu to New York City with the opening of two locations this summer. This expansion marks an exciting chapter in Zaxby's growth, reflecting its commitment to share its rich Southern flavors and hospitality with a broader audience.
Founded in 1990, Zaxby's has garnered a reputation for its Famous Fingerz™, served with 12 distinctive sauces alongside a range of delicious sides and meals. Today, the franchise operates over 1,000 locations across 24 states, and its arrival in New York represents a significant milestone in its expansion strategy.
The first New York restaurant, located at 3260 Boston Road in the Bronx, officially opened on June 29. Following this, a second location in Manhattan's Upper East Side at 1267 First Avenue is set to open later this summer. Both restaurants emphasize Zaxby's dedication to quality and customer satisfaction, both of which have established the brand as a fan favorite over the past three decades.
Bernard Acoca, CEO of Zaxby's, shared his excitement about introducing the brand to such a prestigious culinary environment. He stated, "New York is one of the most influential food cities in the world, and we're incredibly proud to introduce Zaxby's to this market. Our first two restaurants mark a significant milestone in our Northeast expansion. Whether it's Southern transplants looking for comfort food or New Yorkers discovering our Chicken Fingerz for the first time, we can’t wait to share our Southern hospitality and flavor with everyone."
The Zaxby's menu includes several iconic items that customers can indulge in, such as the famous Chicken Fingerz™, Crinkle Fries, Zalads®, and a variety of shakes. Each of these dishes is crafted to ensure that guests enjoy an authentic experience that reflects the brand's Southern roots.
The Bronx location is designed to accommodate approximately 15 diners with comfortable dining options, serving both dine-in and drive-thru customers. Guests looking to avoid wait times can conveniently place their orders through the Zaxby’s website or mobile app and enroll in the Zax Rewardz program to earn points on their purchases towards future meals.
The upcoming Manhattan location, set in the heart of an iconic dining area, is expected to be larger, with over 2,800 square feet and seating for 16 guests. This restaurant will showcase the latest in design, featuring a modern farmhouse aesthetic along with self-service kiosks for quick and efficient ordering. More details regarding its opening will be released as the date approaches.
To celebrate its New York debut, Zaxby's is planning a series of promotional events throughout the city. This strategy aims to build local enthusiasm and introduce potential customers to their array of menu items through various experiences, including menu innovations inspired by New York's unique culinary culture.
Zaxby's relentless commitment to quality food and customer service can be traced back to its humble beginnings. Starting as a local eatery in Statesboro, Georgia, Zaxby’s quickly evolved into a key player in the fast-food landscape, driven by a passion for providing delicious food and a welcoming atmosphere.
As Zaxby's steps into New York City, it carries with it the essence of Southern culture, flavorful dishes, and deference to customer satisfaction. Residents of New York can soon indulge in a genuine taste of the South, all without leaving the bustling urban environment.
As the brand opens its doors to New Yorkers, Zaxby's looks forward to becoming a thriving part of the city's culinary scene, proving that great flavor and hospitality can make even the largest metropolitan area feel like home. Expect long lines of eager fans, as Zaxby’s makes its mark in this vibrant city known for its diverse food culture and discerning palates.